Brandwave

How popular isMicrosoft Purview in search?

In September 2026, people searched for Microsoft Purview by name about 60,500 times worldwide, a 22.2% increase from the previous year. These searches made up 21.6% of all global data catalogue searches, placing Microsoft Purview third out of eight catalogues. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Amundsen26.4%
  2. DataHub21.6%
  3. Microsoft Purview21.6%
  4. Atlan9.7%
  5. Collibra7.9%
  6. OpenMetadata7.9%
  7. Alation3.5%
  8. Select Star1.3%
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Which data catalogues compete with Microsoft Purview?

Microsoft Purview against data catalogues worldwide, by month

Share of searches by month for Amundsen, DataHub, Microsoft Purview, Atlan, Collibra, OpenMetadata, Alation. The figures are in the table below the chart.

View monthly share of searches table
MonthAmundsenDataHubMicrosoft PurviewAtlanCollibraOpenMetadataAlationSelect Star
Oct 202536.9%16.6%16.6%9.1%9.1%6.1%4.1%1.5%
Nov 202543.4%13%15.9%8.7%7.1%5.8%3.9%2.1%
Dec 202547.7%11.7%14.3%7.8%7.8%5.2%3.5%1.9%
Jan 202638%14%17.1%9.4%9.4%6.2%4.2%1.9%
Feb 202638.2%17.2%17.2%7.7%7.7%6.3%4.2%1.5%
Mar 202630.8%16.9%20.6%9.2%9.2%7.6%4.1%1.5%
Apr 202635.7%16.1%19.6%8.8%7.2%7.2%3.9%1.4%
May 202629.1%19.5%19.5%10.7%8.7%7.1%3.9%1.4%
Jun 202628%18.7%22.9%8.4%8.4%8.4%3.7%1.4%
Jul 202634.2%18.7%18.7%8.4%8.4%6.8%3.7%1.1%
Aug 202633.2%18.2%18.2%9.9%8.1%6.6%4.4%1.3%
Sep 202626.4%21.6%21.6%9.7%7.9%7.9%3.5%1.3%

  1. 1.Amundsen

    26.4%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -6.8 points.

  2. 2.DataHub

    21.6%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.4 points.

  3. 3.Microsoft Purview

    21.6%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.4 points.

  4. 4.Atlan

    9.7%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Collibra

    7.9%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.OpenMetadata

    7.9%

    Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  7. 7.Alation

    3.5%

    Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  8. 8.Select Star

    1.3%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Microsoft Purview and its closest rivals

Every comparison with Microsoft Purview

27 comparisons

How has branded search demand for Microsoft Purview changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Purview worldwide rose from 49.5K to 60.5K.
  • Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data catalogues worldwide increased from 16.6% to 21.6%.
  • Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data catalogues worldwide peaked at 22.9% in June 2026 and was lowest at 14.3% in December 2025.

How did search popularity change for data catalogues worldwide in September 2026?

6 changes

  1. In September 2026, DataHub gained share of searches among data catalogues worldwide, from 18.2% to 21.6%.

  2. In September 2026, Microsoft Purview gained share of searches among data catalogues worldwide, from 18.2% to 21.6%.

  3. In September 2026, OpenMetadata gained share of searches among data catalogues worldwide, from 6.6% to 7.9%.

  4. In September 2026, Amundsen lost share of searches among data catalogues worldwide, from 33.2% to 26.4%.

  5. In September 2026, Alation lost share of searches among data catalogues worldwide, from 4.4% to 3.5%.

  6. Estimated monthly branded searches for Select Star worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are Microsoft Purview’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Microsoft Purview’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft purview

How the Brand Demand Index is measured

Who owns Microsoft Purview?

Microsoft Purview is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Microsoft Purview? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Purview compete?

Microsoft Purview is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Data loss prevention platforms2nd of 614.9%Show ranking
Records management software2nd of 818.2%Show ranking
Email archiving platforms2nd of 720.3%Show ranking
Data catalogues3rd of 821.6%Shown above
Data lineage platforms2nd of 629.9%Show ranking
Data governance platforms1st of 748.8%Show ranking
Creator with pink hair and a pink jacket

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