DataHub vs Microsoft Purview:Which is more popular?
In September 2026, DataHub and Microsoft Purview were level in searches among data catalogues worldwide, with an estimated 60.5K branded searches each, at 21.6% of the total each. When we asked ChatGPT and Google AI Overviews about data catalogues, DataHub appeared in four of the five answers and Microsoft Purview in two. DataHub was mentioned before Microsoft Purview in three out of four answers.
Who do people search for more?
DataHub and Microsoft Purview are searched for about as often as each other.
Who does AI mention more?
DataHub, mentioned in 4 of 5 answers, Microsoft Purview in 2
Who does AI recommend more?
DataHub, named ahead of Microsoft Purview in 3 of 4 answers
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Top data catalogues in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DataHub was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Purview was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DataHub was listed before Microsoft Purview in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Atlan1st- DataHub2nd
OpenMetadata3rd
Alation4th
Collibra5th
Microsoft Purview6th- Amundsen–
Select Star–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Atlan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DataHub4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Collibra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OpenMetadata4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Alation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft Purview2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amundsen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Select Star0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data catalogues
5 answers
Asked ChatGPT
“Which data catalogue should I use?”
Asked ChatGPT
“What are the best data catalogues?”
Asked ChatGPT
“What's the best data catalogue for a data team?”
Searched Google, AI Overview
“data catalogue”
Searched Google, AI Overview
“data catalogue software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is DataHub or Microsoft Purview more popular in search?
This chart shows how often people search Google for DataHub and Microsoft Purview by name. Each line represents a brand's share of searches for all eight data catalogues we track, month by month, from English-language searches worldwide.
Share of searches by month for DataHub, Microsoft Purview. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amundsen | DataHub | Microsoft Purview | Atlan | Collibra | OpenMetadata | Alation | Select Star |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 16.6% | 16.6% | 9.1% | 9.1% | 6.1% | 4.1% | 1.5% |
| Nov 2025 | 43.4% | 13% | 15.9% | 8.7% | 7.1% | 5.8% | 3.9% | 2.1% |
| Dec 2025 | 47.7% | 11.7% | 14.3% | 7.8% | 7.8% | 5.2% | 3.5% | 1.9% |
| Jan 2026 | 38% | 14% | 17.1% | 9.4% | 9.4% | 6.2% | 4.2% | 1.9% |
| Feb 2026 | 38.2% | 17.2% | 17.2% | 7.7% | 7.7% | 6.3% | 4.2% | 1.5% |
| Mar 2026 | 30.8% | 16.9% | 20.6% | 9.2% | 9.2% | 7.6% | 4.1% | 1.5% |
| Apr 2026 | 35.7% | 16.1% | 19.6% | 8.8% | 7.2% | 7.2% | 3.9% | 1.4% |
| May 2026 | 29.1% | 19.5% | 19.5% | 10.7% | 8.7% | 7.1% | 3.9% | 1.4% |
| Jun 2026 | 28% | 18.7% | 22.9% | 8.4% | 8.4% | 8.4% | 3.7% | 1.4% |
| Jul 2026 | 34.2% | 18.7% | 18.7% | 8.4% | 8.4% | 6.8% | 3.7% | 1.1% |
| Aug 2026 | 33.2% | 18.2% | 18.2% | 9.9% | 8.1% | 6.6% | 4.4% | 1.3% |
| Sep 2026 | 26.4% | 21.6% | 21.6% | 9.7% | 7.9% | 7.9% | 3.5% | 1.3% |
How has the DataHub and Microsoft Purview comparison changed over the last 12 months?
3 findings
- DataHub was ahead of Microsoft Purview in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DataHub’s share of searches among data catalogues worldwide moved from 16.6% to 21.6%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data catalogues worldwide moved from 16.6% to 21.6%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for data catalogues worldwide in September 2026?
2 changes
In September 2026, DataHub gained share of searches among data catalogues worldwide, from 18.2% to 21.6%.
In September 2026, Microsoft Purview gained share of searches among data catalogues worldwide, from 18.2% to 21.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DataHub’s and Microsoft Purview’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DataHub
1 branded search term
- datahub
Microsoft Purview
1 branded search term
- microsoft purview
Other head-to-heads among data catalogues
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