Brandwave

Microsoft Purview vs Trellix:Which is more popular?

In September 2026, Microsoft Purview had more branded searches than Trellix among data loss prevention platforms worldwide. Microsoft Purview had about 60,500 branded searches, while Trellix had 33,100. Microsoft Purview made up 14.9% of all data loss prevention platform searches we track, and Trellix accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about data loss prevention platforms, Microsoft Purview appeared in four of the five answers and Trellix in one. Microsoft Purview was mentioned before Trellix in every answer.

Among data loss prevention platforms worldwide in September 2026

Who do people search for more?

Microsoft Purview, about 83% more searches than Trellix

Microsoft Purview 60.5K searchesTrellix 33.1K searches

Who does AI mention more?

Microsoft Purview, mentioned in 4 of 5 answers, Trellix in 1

Microsoft Purview in 4 of 5Trellix in 1 of 5

Who does AI recommend more?

Microsoft Purview, named ahead of Trellix in every answer

Microsoft Purview first in 4Trellix never first

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Top data loss prevention platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Purview was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Trellix was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Microsoft Purview was listed before Trellix in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Purview1st
  2. Forcepoint2nd
  3. Netskope3rd
  4. Symantec4th
  5. Trellix5th
  6. Zscaler6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Purview4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Symantec4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Forcepoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Netskope3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zscaler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trellix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about data loss prevention platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Microsoft Purview or Trellix more popular in search?

This chart shows how often people search Google for Microsoft Purview and Trellix by name. Each line represents a brand's share of searches for all six data loss prevention platforms we track, month by month, from English-language searches worldwide.

Microsoft Purview and Trellix among data loss prevention platforms worldwide, by month

Share of searches by month for Microsoft Purview, Trellix. The figures are in the table below the chart.

View monthly share of searches table
MonthZscalerMicrosoft PurviewNetskopeSymantecTrellixForcepoint
Oct 202552%10.5%15.7%8.6%8.6%4.7%
Nov 202549.4%12.2%14.9%8.1%10%5.5%
Dec 202548.6%11.9%14.6%9.8%9.8%5.3%
Jan 202650.8%12.5%15.3%8.4%8.4%4.6%
Feb 202650.8%12.5%15.3%8.4%8.4%4.6%
Mar 202648.1%14.5%14.5%7.9%9.7%5.3%
Apr 202649.9%15%12.3%8.2%10.1%4.5%
May 202653.9%10.8%10.8%7.2%13.2%4%
Jun 202649.5%14.9%14.9%8.1%8.1%4.5%
Jul 202653.6%13.2%13.2%7.2%8.8%3.9%
Aug 202653.6%13.2%13.2%7.2%8.8%3.9%
Sep 202649.5%14.9%14.9%8.1%8.1%4.5%

How has the Microsoft Purview and Trellix comparison changed over the last 12 months?

3 findings

How did search popularity change for data loss prevention platforms worldwide in September 2026?

3 changes
  1. In September 2026, Symantec overtook Trellix to rank 4th among data loss prevention platforms worldwide, with 8.1% of the searches.

  2. In September 2026, Microsoft Purview gained share of searches among data loss prevention platforms worldwide, from 13.2% to 14.9%.

  3. In September 2026, Trellix lost share of searches among data loss prevention platforms worldwide, from 8.8% to 8.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microsoft Purview’s and Trellix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Purview

1 branded search term

  • microsoft purview

Trellix

1 branded search term

  • trellix

How the Brand Demand Index is measured

Other head-to-heads among data loss prevention platforms

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