How popular isMicrosoft Purview in search?
In September 2026, people searched for Microsoft Purview by name about 60,500 times worldwide, a 22.2% increase from the previous year. These searches made up 14.9% of all global data loss prevention platform searches, placing Microsoft Purview second out of six platforms. These are worldwide searches for English-language branded terms.
Zscaler49.5%
Microsoft Purview14.9%
Netskope14.9%
Symantec8.1%
Trellix8.1%
Forcepoint4.5%
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Which data loss prevention platforms compete with Microsoft Purview?
Share of searches by month for Zscaler, Microsoft Purview, Netskope, Symantec, Trellix, Forcepoint. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zscaler | Microsoft Purview | Netskope | Symantec | Trellix | Forcepoint |
|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 10.5% | 15.7% | 8.6% | 8.6% | 4.7% |
| Nov 2025 | 49.4% | 12.2% | 14.9% | 8.1% | 10% | 5.5% |
| Dec 2025 | 48.6% | 11.9% | 14.6% | 9.8% | 9.8% | 5.3% |
| Jan 2026 | 50.8% | 12.5% | 15.3% | 8.4% | 8.4% | 4.6% |
| Feb 2026 | 50.8% | 12.5% | 15.3% | 8.4% | 8.4% | 4.6% |
| Mar 2026 | 48.1% | 14.5% | 14.5% | 7.9% | 9.7% | 5.3% |
| Apr 2026 | 49.9% | 15% | 12.3% | 8.2% | 10.1% | 4.5% |
| May 2026 | 53.9% | 10.8% | 10.8% | 7.2% | 13.2% | 4% |
| Jun 2026 | 49.5% | 14.9% | 14.9% | 8.1% | 8.1% | 4.5% |
| Jul 2026 | 53.6% | 13.2% | 13.2% | 7.2% | 8.8% | 3.9% |
| Aug 2026 | 53.6% | 13.2% | 13.2% | 7.2% | 8.8% | 3.9% |
| Sep 2026 | 49.5% | 14.9% | 14.9% | 8.1% | 8.1% | 4.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.5% | 201K | 0% | -4.1 points | |
| 2, held 2nd | 14.9% | 60.5K | +22.2% | +1.7 points | |
| 3, held 3rd | 14.9% | 60.5K | +22.2% | +1.7 points | |
| 4, moved from 5th to 4th | 8.1% | 33.1K | +22.1% | +0.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.1% | 33.1K | 0% | -0.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.5% | 18.1K | +22.3% | +0.5 points |
1.
Zscaler49.5%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share -4.1 points.
14.9%
Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.
3.
Netskope14.9%
Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.
4.
Symantec8.1%
Moved from 5th to 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.9 points.
5.
Trellix8.1%
Moved from 4th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.5%
Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
Compare search popularity between Microsoft Purview and its closest rivals
- Microsoft Purview vs Zscaler: compare search popularity
- Microsoft Purview vs Netskope: compare search popularity
- Microsoft Purview vs Symantec: compare search popularity
- Microsoft Purview vs Trellix: compare search popularity
- Microsoft Purview vs Forcepoint: compare search popularity
- Compare Microsoft Purview with any brand
Every comparison with Microsoft Purview
27 comparisons
- Microsoft Purview vs Netskope
- Microsoft Purview vs Zscaler
- Amundsen vs Microsoft Purview
- DataHub vs Microsoft Purview
- Iron Mountain vs Microsoft Purview
- Microsoft Purview vs Mimecast
- Microsoft Purview vs Proofpoint
- DocuWare vs Microsoft Purview
- Microsoft Purview vs Symantec
- Microsoft Purview vs Trellix
- Atlan vs Microsoft Purview
- Google Vault vs Microsoft Purview
- Collibra vs Microsoft Purview
- Laserfiche vs Microsoft Purview
- Microsoft Purview vs OpenMetadata
- Barracuda vs Microsoft Purview
- Forcepoint vs Microsoft Purview
- M-Files vs Microsoft Purview
- Global Relay vs Microsoft Purview
- Alation vs Microsoft Purview
- Microsoft Purview vs Smarsh
- Immuta vs Microsoft Purview
- Microsoft Purview vs Select Star
- Collabspace vs Microsoft Purview
- Microsoft Purview vs Privacera
- Access vs Microsoft Purview
- Microsoft Purview vs OpenText
How has branded search demand for Microsoft Purview changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Purview worldwide rose from 49.5K to 60.5K.
- Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data loss prevention platforms worldwide increased from 10.5% to 14.9%.
- Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data loss prevention platforms worldwide peaked at 15% in April 2026 and was lowest at 10.5% in October 2025.
- Across the 12 months ending September 2026, Microsoft Purview rose from 3rd to 2nd among data loss prevention platforms worldwide.
How did search popularity change for data loss prevention platforms worldwide in September 2026?
6 changes
In September 2026, Symantec overtook Trellix to rank 4th among data loss prevention platforms worldwide, with 8.1% of the searches.
In September 2026, Microsoft Purview gained share of searches among data loss prevention platforms worldwide, from 13.2% to 14.9%.
In September 2026, Netskope gained share of searches among data loss prevention platforms worldwide, from 13.2% to 14.9%.
In September 2026, Forcepoint gained share of searches among data loss prevention platforms worldwide, from 3.9% to 4.5%.
In September 2026, Zscaler lost share of searches among data loss prevention platforms worldwide, from 53.6% to 49.5%.
In September 2026, Trellix lost share of searches among data loss prevention platforms worldwide, from 8.8% to 8.1%.
How are Microsoft Purview’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Microsoft Purview’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- microsoft purview
Who owns Microsoft Purview?
Microsoft Purview is owned by Microsoft. Brandwave also tracks 
Microsoft Copilot, 
Azure AI Document Intelligence, Azure AI Search, 
Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, 
Bing, 
Clipchamp, 
GitHub Actions, GitHub Copilot, 
LinkedIn, 
LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, 
Microsoft Clarity, Microsoft Defender Vulnerability Management, 
Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, 
Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, 
Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, 
Minecraft, OneDrive, OneNote, 
Outlook, Power Automate, Power BI, SharePoint, 
Xbox and Xbox Game Pass, owned by the same company, worldwide.
Do you work for Microsoft Purview? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Microsoft Purview compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Data loss prevention platforms | 2nd of 6 | 14.9% | Shown above |
| Records management software | 2nd of 8 | 18.2% | Show ranking |
| Email archiving platforms | 2nd of 7 | 20.3% | Show ranking |
| Data catalogues | 3rd of 8 | 21.6% | Show ranking |
| Data lineage platforms | 2nd of 6 | 29.9% | Show ranking |
| Data governance platforms | 1st of 7 | 48.8% | Show ranking |
Is Microsoft Purview your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.