Brandwave

How popular isZscaler in search?

In August 2026, there were an estimated 201K branded searches for Zscaler worldwide which is down 18.3% over the last 11 months. Zscaler holds 61.8% estimated Share of Search among data loss prevention platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Zscaler61.8%
  2. Netskope15.2%
  3. Trellix10.2%
  4. Symantec8.3%
  5. Forcepoint4.5%
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Which data loss prevention platforms compete with Zscaler?

Zscaler against data loss prevention platforms worldwide, by month

Share of Search by month for Zscaler, Netskope, Trellix, Symantec, Forcepoint. The figures are in the table below the chart.

View monthly share of search table
MonthZscalerNetskopeTrellixSymantecForcepoint
Oct 202558.1%17.5%9.6%9.6%5.2%
Nov 202556.3%16.9%11.3%9.3%6.2%
Dec 202555.2%16.6%11.1%11.1%6.1%
Jan 202658.1%17.5%9.6%9.6%5.2%
Feb 202658.1%17.5%9.6%9.6%5.2%
Mar 202656.3%16.9%11.3%9.3%6.2%
Apr 202658.7%14.5%11.8%9.7%5.3%
May 202660.4%12.2%14.9%8.1%4.4%
Jun 202658.1%17.5%9.6%9.6%5.2%
Jul 202661.8%15.2%10.2%8.3%4.5%
Aug 202661.8%15.2%10.2%8.3%4.5%
Sep 2026—————

  1. 1.Zscaler

    61.8%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Netskope

    15.2%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Trellix

    10.2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Symantec

    8.3%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Forcepoint

    4.5%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Zscaler and its closest rivals

How has branded search demand for Zscaler changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zscaler worldwide fell from 246K to 201K.
  • Across the 11 months ending August 2026, Zscaler’s estimated Share of Search among data loss prevention platforms worldwide increased from 58.1% to 61.8%.
  • Across the 11 months ending August 2026, Zscaler’s estimated Share of Search among data loss prevention platforms worldwide peaked at 61.8% in July 2026 and was lowest at 55.2% in December 2025.

How did search popularity change for data loss prevention platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Forcepoint worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

  2. Estimated monthly branded searches for Netskope worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

  3. Estimated monthly branded searches for Symantec worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

  4. Estimated monthly branded searches for Zscaler worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

  5. Estimated monthly branded searches for Trellix worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

Where does Zscaler compete?

Zscaler is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Zero trust platforms2nd of 64.2%Show ranking
Data loss prevention platforms1st of 561.8%Shown above

How is Zscaler measured?

Brandwave collects information about searches that people make online using Zscaler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • zscaler

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How the Brand Demand Index is measured

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