Appgate vs Zscaler:Which is searched more?
In August 2026, Zscaler had more branded searches than Appgate among zero trust platforms worldwide. Zscaler was estimated to have 201K branded searches compared to Appgate’s 3.6K, and held a 4.2% Share of Search versus Appgate’s 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Appgate or Zscaler?
Compare the zero trust platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zscaler, Appgate. The figures are in the table below the chart.
View monthly share of search table
| Month | Zscaler | Appgate |
|---|---|---|
| Oct 2025 | 8.7% | 0.15% |
| Nov 2025 | 2.1% | 0.04% |
| Dec 2025 | 3.6% | 0.08% |
| Jan 2026 | 6.1% | 0.13% |
| Feb 2026 | 6.1% | 0.13% |
| Mar 2026 | 6% | 0.13% |
| Apr 2026 | 5% | 0.11% |
| May 2026 | 6.1% | 0.09% |
| Jun 2026 | 5% | 0.11% |
| Jul 2026 | 5.1% | 0.09% |
| Aug 2026 | 4.2% | 0.08% |
| Sep 2026 | — | — |
How has the Appgate and Zscaler comparison changed over the last 12 months?
3 findings
- Zscaler was ahead of Appgate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Appgate’s estimated Share of Search among zero trust platforms worldwide moved from 0.15% to 0.08%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Zscaler’s estimated Share of Search among zero trust platforms worldwide moved from 8.7% to 4.2%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for zero trust platforms worldwide in August 2026?
2 changes
In August 2026, Zscaler lost estimated Share of Search among zero trust platforms worldwide, from 5.1% to 4.2%.
Estimated monthly branded searches for Appgate worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Appgate’s and Zscaler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.