Brandwave

Zero trust platforms:Which brands are most popular in search?

In August 2026, Cloudflare was the most searched among zero trust platforms worldwide, with an estimated 4.3M branded searches and 89.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare89.9%
  2. Zscaler4.2%
  3. Palo Alto Networks2.8%
  4. Akamai1.9%
  5. Netskope1%
  6. Appgate0.08%

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Share of SearchLeaderboard

Compare the zero trust platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among zero trust platforms worldwide, by month

Share of Search by month for Cloudflare, Zscaler, Palo Alto Networks. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareZscalerPalo Alto NetworksAkamaiNetskopeAppgate
Oct 202580.7%8.7%3.2%4.7%2.6%0.15%
Nov 202595%2.1%0.92%1.4%0.62%0.04%
Dec 202590.9%3.6%2%2.4%1.1%0.08%
Jan 202685.3%6.1%3.3%3.3%1.8%0.13%
Feb 202685.4%6.1%3.3%3.3%1.8%0.13%
Mar 202685.5%6%3.3%3.3%1.8%0.13%
Apr 202687.5%5%2.8%3.4%1.2%0.11%
May 202686.6%6.1%2.7%3.3%1.2%0.09%
Jun 202687.9%5%2.7%2.7%1.5%0.11%
Jul 202688.6%5.1%2.8%2.3%1.2%0.09%
Aug 202689.9%4.2%2.8%1.9%1%0.08%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Cloudflare

    89.9%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +1.3 points.

  2. 2.Zscaler

    4.2%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Palo Alto Networks

    2.8%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  4. 4.Akamai

    1.9%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Netskope

    1%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Appgate

    0.08%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among zero trust platforms worldwide?

In August 2026, Cloudflare was the most searched among zero trust platforms worldwide, with an estimated 4.3M branded searches and 89.9% estimated Share of Search within this set. Zscaler is in 2nd place, 85.6 percentage points behind at 4.2% Share of Search.

Global zero trust platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cloudflare80.7% → 89.9%95%Nov 202580.7%Oct 20251st
Zscaler8.7% → 4.2%8.7%Oct 20252.1%Nov 20252nd
Palo Alto Networks3.2% → 2.8%3.3%Jan 20260.92%Nov 20254th → 3rd
Akamai4.7% → 1.9%4.7%Oct 20251.4%Nov 20253rd → 4th
Netskope2.6% → 1%2.6%Oct 20250.62%Nov 20255th
Appgate0.15% → 0.08%0.15%Oct 20250.04%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among zero trust platforms worldwide increased from 80.7% to 89.9%.
  • Across the 11 months ending August 2026, Zscaler’s estimated Share of Search among zero trust platforms worldwide decreased from 8.7% to 4.2%.
  • Across the 11 months ending August 2026, Akamai’s estimated Share of Search among zero trust platforms worldwide decreased from 4.7% to 1.9%.
  • Across the 11 months ending August 2026, Netskope’s estimated Share of Search among zero trust platforms worldwide decreased from 2.6% to 1%.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among zero trust platforms worldwide peaked at 95% in November 2025 and was lowest at 80.7% in October 2025.
  • Across the 11 months ending August 2026, Zscaler’s estimated Share of Search among zero trust platforms worldwide peaked at 8.7% in October 2025 and was lowest at 2.1% in November 2025.
  • Across the 11 months ending August 2026, Palo Alto Networks’ estimated Share of Search among zero trust platforms worldwide peaked at 3.3% in January 2026 and was lowest at 0.92% in November 2025.
  • Across the 11 months ending August 2026, Akamai’s estimated Share of Search among zero trust platforms worldwide peaked at 4.7% in October 2025 and was lowest at 1.4% in November 2025.
  • Across the 11 months ending August 2026, Netskope’s estimated Share of Search among zero trust platforms worldwide peaked at 2.6% in October 2025 and was lowest at 0.62% in November 2025.
  • Across the 11 months ending August 2026, Palo Alto Networks rose from 4th to 3rd among zero trust platforms worldwide.
  • Across the 11 months ending August 2026, Akamai fell from 3rd to 4th among zero trust platforms worldwide.
  • Across the 11 months ending August 2026, Appgate held steady: its estimated Share of Search among zero trust platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for zero trust platforms worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among zero trust platforms worldwide, from 88.6% to 89.9%.

  2. In August 2026, Zscaler lost estimated Share of Search among zero trust platforms worldwide, from 5.1% to 4.2%.

  3. Akamai’s estimated Share of Search among zero trust platforms worldwide has lost ground for 3 months in a row, from 3.3% to 1.9% in August 2026.

  4. Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 11 measured months, from 90.5K to 135K in August 2026.

  5. Estimated monthly branded searches for Netskope worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

  6. Estimated monthly branded searches for Appgate worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

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