Cloudflare One vs Palo Alto Networks:Which is more popular?

Name: Cloudflare One vs Palo Alto Networks: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Palo Alto Networks had more branded searches than Cloudflare One among zero trust platforms worldwide. Palo Alto Networks had about 135,000 branded searches, while Cloudflare One had 14,800. Palo Alto Networks made up 21.6% of all zero trust platform searches we track, and Cloudflare One accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about zero trust platforms, Cloudflare One and Palo Alto Networks each appeared in two of the five answers. Palo Alto Networks was mentioned before Cloudflare One in every answer that named either.

Among zero trust platforms worldwide in September 2026

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Top zero trust platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cloudflare One and Palo Alto Networks were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Palo Alto Networks was listed before Cloudflare One in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Zscaler	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Netskope	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Palo Alto Networks	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Microsoft Entra	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Cloudflare One	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Appgate	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Akamai	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Zscaler3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Netskope3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palo Alto Networks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Microsoft Entra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cloudflare One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Appgate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Akamai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about zero trust platforms

5 answers

Asked ChatGPT
“Which Zero trust platform should I use?”
Asked ChatGPT
“What are the best Zero trust platforms?”
Asked ChatGPT
“What's the best Zero trust platform for network security?”
Searched Google, AI Overview
“zero trust security”
Searched Google, AI Overview
“cloud security platform”

Not named in any answer:

Akamai

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cloudflare One or Palo Alto Networks more popular in search?

This chart shows how often people search Google for Cloudflare One and Palo Alto Networks by name. Each line represents a brand's share of searches for all seven zero trust platforms we track, month by month, from English-language searches worldwide.

Cloudflare One and Palo Alto Networks among zero trust platforms worldwide, by month

Month	Zscaler	Akamai	Palo Alto Networks	Microsoft Entra	Netskope	Cloudflare One	Appgate
Oct 2025	40.1%	22%	14.7%	9.9%	12.1%	0.59%	0.72%
Nov 2025	36.2%	24.3%	16.3%	10.9%	10.9%	0.79%	0.65%
Dec 2025	34.9%	23.3%	19.2%	10.5%	10.5%	0.93%	0.76%
Jan 2026	36.4%	19.9%	19.9%	11%	11%	0.98%	0.8%
Feb 2026	36.4%	19.9%	19.9%	11%	11%	0.98%	0.8%
Mar 2026	35.4%	19.4%	19.4%	13%	10.7%	1.4%	0.77%
Apr 2026	35.4%	23.7%	19.3%	10.6%	8.7%	1.4%	0.77%
May 2026	39.9%	21.9%	17.8%	9.8%	8%	2%	0.58%
Jun 2026	35.8%	19.6%	19.6%	10.8%	10.8%	2.6%	0.78%
Jul 2026	37.9%	17.1%	20.8%	11.4%	9.3%	2.8%	0.68%
Aug 2026	36.2%	16.3%	24.3%	10.9%	8.9%	2.7%	0.65%
Sep 2026	32.2%	21.6%	21.6%	11.8%	9.7%	2.4%	0.7%

How has the Cloudflare One and Palo Alto Networks comparison changed over the last 12 months?

3 findings

Palo Alto Networks was ahead of Cloudflare One in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Cloudflare One’s share of searches among zero trust platforms worldwide moved from 0.59% to 2.4%, and its estimated monthly branded searches moved from 3.6K to 14.8K.
Across the 12 months ending September 2026, Palo Alto Networks’ share of searches among zero trust platforms worldwide moved from 14.7% to 21.6%, and its estimated monthly branded searches moved from 90.5K to 135K.

How did search popularity change for zero trust platforms worldwide in September 2026?

3 changes

In September 2026, Akamai overtook Palo Alto Networks to rank 2nd among zero trust platforms worldwide, with 21.6% of the searches.
In September 2026, Palo Alto Networks lost share of searches among zero trust platforms worldwide, from 24.3% to 21.6%.
Estimated monthly branded searches for Cloudflare One worldwide rose 311.1% over 12 measured months, from 3.6K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cloudflare One’s and Palo Alto Networks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.