Brandwave

How popular isPalo Alto Networks in search?

In August 2026, there were an estimated 135K branded searches for Palo Alto Networks worldwide which is up 49.2% over the last 11 months. Palo Alto Networks holds 2.8% estimated Share of Search among zero trust platforms worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare89.9%
  2. Zscaler4.2%
  3. Palo Alto Networks2.8%
  4. Akamai1.9%
  5. Netskope1%
  6. Appgate0.08%
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Which zero trust platforms compete with Palo Alto Networks?

Palo Alto Networks against zero trust platforms worldwide, by month

Share of Search by month for Cloudflare, Zscaler, Palo Alto Networks. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareZscalerPalo Alto NetworksAkamaiNetskopeAppgate
Oct 202580.7%8.7%3.2%4.7%2.6%0.15%
Nov 202595%2.1%0.92%1.4%0.62%0.04%
Dec 202590.9%3.6%2%2.4%1.1%0.08%
Jan 202685.3%6.1%3.3%3.3%1.8%0.13%
Feb 202685.4%6.1%3.3%3.3%1.8%0.13%
Mar 202685.5%6%3.3%3.3%1.8%0.13%
Apr 202687.5%5%2.8%3.4%1.2%0.11%
May 202686.6%6.1%2.7%3.3%1.2%0.09%
Jun 202687.9%5%2.7%2.7%1.5%0.11%
Jul 202688.6%5.1%2.8%2.3%1.2%0.09%
Aug 202689.9%4.2%2.8%1.9%1%0.08%
Sep 2026——————

  1. 1.Cloudflare

    89.9%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +1.3 points.

  2. 2.Zscaler

    4.2%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Palo Alto Networks

    2.8%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  4. 4.Akamai

    1.9%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Netskope

    1%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Appgate

    0.08%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Palo Alto Networks and its closest rivals

How has branded search demand for Palo Alto Networks changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Palo Alto Networks worldwide rose from 90.5K to 135K.
  • Across the 11 months ending August 2026, Palo Alto Networks’ estimated Share of Search among zero trust platforms worldwide peaked at 3.3% in January 2026 and was lowest at 0.92% in November 2025.
  • Across the 11 months ending August 2026, Palo Alto Networks rose from 4th to 3rd among zero trust platforms worldwide.

How did search popularity change for zero trust platforms worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among zero trust platforms worldwide, from 88.6% to 89.9%.

  2. In August 2026, Zscaler lost estimated Share of Search among zero trust platforms worldwide, from 5.1% to 4.2%.

  3. Akamai’s estimated Share of Search among zero trust platforms worldwide has lost ground for 3 months in a row, from 3.3% to 1.9% in August 2026.

  4. Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 11 measured months, from 90.5K to 135K in August 2026.

  5. Estimated monthly branded searches for Netskope worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

  6. Estimated monthly branded searches for Appgate worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

How is Palo Alto Networks measured?

Brandwave collects information about searches that people make online using Palo Alto Networks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • palo alto networks

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