How popular isSentinelOne?
In September 2026, people searched for SentinelOne by name about 93,600 times worldwide, a 17.8% decrease from the previous year. These searches made up <0.01% of all global cybersecurity vendor searches, placing SentinelOne 12th out of 12 vendors. When we asked both ChatGPT and Google AI Overviews about cybersecurity vendors, SentinelOne appeared in three of the five answers and was the fifth most recommended of the 12.
SentinelOne is the 12th most searched of 12 competitors and the fifth most recommended in AI answers.
CloudflareShare of searches 70.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
OktaShare of searches 11.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 11th
FortinetShare of searches 5.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ZscalerShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
SentinelOneShare of searches <0.01%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top cybersecurity vendors in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SentinelOne was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. SentinelOne is the fifth most recommended of the 12.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CrowdStrike1st
Palo Alto Networks2nd
Sophos3rd- Fortinet4th
- SentinelOne5th
- Zscaler6th
- Cloudflare7th
Check Point8th
CyberArk9th
Tenable10th- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CrowdStrike4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sophos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Palo Alto Networks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SentinelOne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cloudflare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Okta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fortinet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zscaler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CyberArk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tenable2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about cybersecurity vendors
5 answers
Asked ChatGPT
“Which cybersecurity vendor should I use?”
Asked ChatGPT
“What are the best cybersecurity vendors?”
Asked ChatGPT
“What's the best cybersecurity vendor for a small IT team?”
Searched Google, AI Overview
“cybersecurity vendors”
Searched Google, AI Overview
“small business cybersecurity”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which cybersecurity vendors compete with SentinelOne?
Share of searches by month for Cloudflare, Okta, Fortinet, Zscaler, Sophos, Palo Alto Networks, SentinelOne. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cloudflare | Okta | Fortinet | Zscaler | Sophos | Palo Alto Networks | CyberArk | Tenable | Darktrace | Check Point | CrowdStrike | SentinelOne |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.8% | 16.5% | 9% | 6% | 6% | 2.2% | 2.2% | 1.8% | 1.2% | 0.33% | 0.04% | <0.01% |
| Nov 2025 | 83.9% | 6.2% | 3.4% | 1.8% | 1.9% | 0.83% | 0.83% | 0.68% | 0.37% | 0.11% | 0.01% | <0.01% |
| Dec 2025 | 71.9% | 11.8% | 5.3% | 2.9% | 3.3% | 1.6% | 1.3% | 1.1% | 0.58% | 0.21% | 0.02% | <0.01% |
| Jan 2026 | 60.8% | 14.9% | 8.2% | 4.5% | 4.5% | 2.4% | 2% | 1.3% | 0.9% | 0.36% | 0.04% | <0.01% |
| Feb 2026 | 61.5% | 15.1% | 6.8% | 4.5% | 4.5% | 2.5% | 2.5% | 1.4% | 0.91% | 0.33% | 0.04% | <0.01% |
| Mar 2026 | 64.5% | 15.8% | 5.8% | 3.9% | 3.9% | 2.1% | 1.7% | 1.2% | 0.78% | 0.31% | 0.03% | <0.01% |
| Apr 2026 | 66.7% | 13.4% | 6% | 4% | 4% | 2.2% | 1.5% | 1.2% | 0.81% | 0.29% | 0.03% | <0.01% |
| May 2026 | 65.4% | 13.1% | 7.2% | 4.8% | 3.8% | 2.1% | 1.4% | 1.2% | 0.65% | 0.26% | 0.03% | <0.01% |
| Jun 2026 | 65% | 13.1% | 8.7% | 3.9% | 3.9% | 2.1% | 1.4% | 0.96% | 0.64% | 0.29% | 0.02% | <0.01% |
| Jul 2026 | 66.9% | 13.4% | 6% | 4% | 4% | 2.2% | 1.5% | 0.99% | 0.66% | 0.26% | 0.02% | <0.01% |
| Aug 2026 | 71% | 11.7% | 5.2% | 3.5% | 3.3% | 2.3% | 1.3% | 0.86% | 0.57% | 0.23% | 0.02% | <0.01% |
| Sep 2026 | 70.9% | 11.7% | 5.2% | 3.5% | 3.5% | 2.3% | 1.3% | 0.86% | 0.57% | 0.25% | 0.02% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.9% | 4.1M | 0% | -0.1 points | |
| 2, held 2nd | 11.7% | 673K | 0% | 0 points | |
| 3, held 3rd | 5.2% | 301K | 0% | 0 points | |
| 4, held 4th | 3.5% | 201K | 0% | 0 points | |
| 5, held 5th | 3.5% | 199K | +4.7% | +0.1 points | |
| 6, held 6th | 2.3% | 135K | 0% | 0 points | |
| 7, held 7th | 1.3% | 74K | 0% | 0 points | |
| 8, held 8th | 0.86% | 49.5K | 0% | 0 points | |
| 9, held 9th | 0.57% | 33.1K | 0% | 0 points | |
| 10, held 10th | 0.25% | 14.7K | +11.4% | 0 points | |
| 11, held 11th | 0.02% | 1.3K | +30% | 0 points | |
| 12, held 12th | <0.01% | 70 | 0% | 0 points |
70.9%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.
2.
Okta11.7%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Fortinet5.2%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Zscaler3.5%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Sophos3.5%
Held 5th. 199K estimated branded searches, +4.7% vs prior month. Share +0.1 points.
2.3%
Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
7.
CyberArk1.3%
Held 7th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Tenable0.86%
Held 8th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.57%
Held 9th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Check Point0.25%
Held 10th. 14.7K estimated branded searches, +11.4% vs prior month. Share 0 points.
11.
CrowdStrike0.02%
Held 11th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.
12.
SentinelOne<0.01%
Held 12th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between SentinelOne and its closest rivals
Every comparison with SentinelOne
19 comparisons
- Bitdefender vs SentinelOne
- ESET vs SentinelOne
- Malwarebytes vs SentinelOne
- Microsoft Defender vs SentinelOne
- SentinelOne vs Trellix
- Carbon Black vs SentinelOne
- Cybereason vs SentinelOne
- Acronis vs SentinelOne
- Check Point vs SentinelOne
- Cloudflare vs SentinelOne
- CrowdStrike vs SentinelOne
- CyberArk vs SentinelOne
- Darktrace vs SentinelOne
- Fortinet vs SentinelOne
- Okta vs SentinelOne
- Palo Alto Networks vs SentinelOne
- SentinelOne vs Sophos
- SentinelOne vs Tenable
- SentinelOne vs Zscaler
How has branded search demand for SentinelOne changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SentinelOne worldwide fell from 114K to 93.6K.
- Across the 12 months ending September 2026, SentinelOne’s share of searches among cybersecurity vendors worldwide held steady at <0.01%.
How did search popularity change for cybersecurity vendors worldwide in September 2026?
6 changes
Fortinet’s share of searches among cybersecurity vendors worldwide has lost ground for 3 months in a row, from 8.7% to 5.2% in September 2026.
Estimated monthly branded searches for Cloudflare worldwide rose 82.6% over 12 measured months, from 2.2M to 4.1M in September 2026.
Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 12 measured months, from 90.5K to 135K in September 2026.
Estimated monthly branded searches for SentinelOne worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.
Estimated monthly branded searches for Darktrace worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
Estimated monthly branded searches for Tenable worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.
How are SentinelOne’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using SentinelOne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- antivirus sentinelone
- sentinelone
- sentinelone antivirus
- sentinelone app
- sentinelone com
- sentinelone endpoint security
- sentinelone singularity
- sentinelone software
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Where does SentinelOne compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cybersecurity vendors | 12th of 12 | <0.01% | Shown above |
| Endpoint security software | 7th of 8 | 3.4% | Show ranking |
| Endpoint protection brands | 7th of 7 | 0.01% | Show ranking |
| Endpoint detection platforms | 3rd of 7 | 16.8% | Show ranking |
Is SentinelOne your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.