Brandwave

Darktrace vs SentinelOne:Which is more popular?

In September 2026, Darktrace had more branded searches than SentinelOne among cybersecurity vendors worldwide. Darktrace had about 33,100 branded searches, while SentinelOne had 70. Darktrace made up 0.57% of all cybersecurity vendor searches we track, and SentinelOne accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about cybersecurity vendors, SentinelOne appeared in three of the five answers and Darktrace in none.

Among cybersecurity vendors worldwide in September 2026

Who do people search for more?

Darktrace, about 473 searches for every 1 for SentinelOne

Darktrace 33.1K searchesSentinelOne 70 searches

Who does AI mention more?

SentinelOne, mentioned in 3 of 5 answers, Darktrace in 0

SentinelOne in 3 of 5Darktrace in 0 of 5

Who does AI recommend more?

SentinelOne, the only one of the two named

SentinelOne first in 3Darktrace never named

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Top cybersecurity vendors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SentinelOne was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Darktrace did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CrowdStrike1st
  2. Palo Alto Networks2nd
  3. Sophos3rd
  4. Fortinet4th
  5. SentinelOne5th
  6. Zscaler6th
  7. Cloudflare7th
  8. Check Point8th
  9. CyberArk9th
  10. +2 more
  11. Darktrace–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CrowdStrike4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sophos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palo Alto Networks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SentinelOne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cloudflare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fortinet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zscaler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CyberArk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Darktrace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about cybersecurity vendors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Darktrace or SentinelOne more popular in search?

This chart shows how often people search Google for Darktrace and SentinelOne by name. Each line represents a brand's share of searches for all 12 cybersecurity vendors we track, month by month, from English-language searches worldwide.

Darktrace and SentinelOne among cybersecurity vendors worldwide, by month

Share of searches by month for Darktrace, SentinelOne. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudflareOktaFortinetZscalerSophosPalo Alto NetworksCyberArkTenableDarktraceCheck PointCrowdStrikeSentinelOne
Oct 202554.8%16.5%9%6%6%2.2%2.2%1.8%1.2%0.33%0.04%<0.01%
Nov 202583.9%6.2%3.4%1.8%1.9%0.83%0.83%0.68%0.37%0.11%0.01%<0.01%
Dec 202571.9%11.8%5.3%2.9%3.3%1.6%1.3%1.1%0.58%0.21%0.02%<0.01%
Jan 202660.8%14.9%8.2%4.5%4.5%2.4%2%1.3%0.9%0.36%0.04%<0.01%
Feb 202661.5%15.1%6.8%4.5%4.5%2.5%2.5%1.4%0.91%0.33%0.04%<0.01%
Mar 202664.5%15.8%5.8%3.9%3.9%2.1%1.7%1.2%0.78%0.31%0.03%<0.01%
Apr 202666.7%13.4%6%4%4%2.2%1.5%1.2%0.81%0.29%0.03%<0.01%
May 202665.4%13.1%7.2%4.8%3.8%2.1%1.4%1.2%0.65%0.26%0.03%<0.01%
Jun 202665%13.1%8.7%3.9%3.9%2.1%1.4%0.96%0.64%0.29%0.02%<0.01%
Jul 202666.9%13.4%6%4%4%2.2%1.5%0.99%0.66%0.26%0.02%<0.01%
Aug 202671%11.7%5.2%3.5%3.3%2.3%1.3%0.86%0.57%0.23%0.02%<0.01%
Sep 202670.9%11.7%5.2%3.5%3.5%2.3%1.3%0.86%0.57%0.25%0.02%<0.01%

How has the Darktrace and SentinelOne comparison changed over the last 12 months?

3 findings
  • Darktrace was ahead of SentinelOne in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Darktrace’s share of searches among cybersecurity vendors worldwide moved from 1.2% to 0.57%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
  • Across the 12 months ending September 2026, SentinelOne’s share of searches among cybersecurity vendors worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 110 to 70.

How did search popularity change for cybersecurity vendors worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for SentinelOne worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

  2. Estimated monthly branded searches for Darktrace worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Darktrace’s and SentinelOne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Darktrace

1 branded search term

  • darktrace

SentinelOne

1 branded search term

  • antivirus sentinelone

How the Brand Demand Index is measured

Other head-to-heads among cybersecurity vendors

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