How popular isDarktrace in search?
In September 2026, there were an estimated 33.1K branded searches for Darktrace worldwide which is down 33.1% over the last 12 months. Darktrace holds 4% estimated Share of Search among cybersecurity vendors worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Fortinet36.1%
Sophos23.9%
Check Point19.8%
Palo Alto Networks16.2%
Darktrace4%
CrowdStrike0.16%
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Which cybersecurity vendors compete with Darktrace?
Share of Search by month for Fortinet, Sophos, Check Point, Palo Alto Networks, Darktrace. The figures are in the table below the chart.
View monthly share of search table
| Month | Fortinet | Sophos | Check Point | Palo Alto Networks | Darktrace | CrowdStrike |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 26.5% | 18% | 9.9% | 5.4% | 0.17% |
| Nov 2025 | 42.4% | 23.3% | 19% | 10.4% | 4.7% | 0.18% |
| Dec 2025 | 36.8% | 23.3% | 24.6% | 11.1% | 4.1% | 0.16% |
| Jan 2026 | 39.8% | 21.9% | 21.8% | 11.9% | 4.4% | 0.17% |
| Feb 2026 | 36.7% | 24.7% | 20.1% | 13.4% | 4.9% | 0.19% |
| Mar 2026 | 36.7% | 24.7% | 20.1% | 13.4% | 4.9% | 0.16% |
| Apr 2026 | 36.8% | 24.4% | 20.2% | 13.5% | 5% | 0.16% |
| May 2026 | 42.3% | 22.2% | 18.9% | 12.6% | 3.8% | 0.15% |
| Jun 2026 | 47% | 20.8% | 17.2% | 11.5% | 3.5% | 0.1% |
| Jul 2026 | 37.2% | 24.6% | 20.4% | 13.6% | 4.1% | 0.12% |
| Aug 2026 | 36.5% | 23.1% | 20% | 16.4% | 4% | 0.12% |
| Sep 2026 | 36.1% | 23.9% | 19.8% | 16.2% | 4% | 0.16% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.1% | 301K | 0% | -0.4 points | |
| 2, held 2nd | 23.9% | 199K | +4.7% | +0.8 points | |
| 3, held 3rd | 19.8% | 165K | 0% | -0.2 points | |
| 4, held 4th | 16.2% | 135K | 0% | -0.2 points | |
| 5, held 5th | 4% | 33.1K | 0% | 0 points | |
| 6, held 6th | 0.16% | 1.3K | +30% | 0 points |
1.
Fortinet36.1%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.
Sophos23.9%
Held 2nd. 199K estimated branded searches, +4.7% vs prior month. Share +0.8 points.
19.8%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.
16.2%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.
4%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.16%
Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.
Compare search popularity between Darktrace and its closest rivals
Every comparison with Darktrace
5 comparisons
How has branded search demand for Darktrace changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Darktrace worldwide fell from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Darktrace’s estimated Share of Search among cybersecurity vendors worldwide decreased from 5.4% to 4%.
- Across the 12 months ending September 2026, Darktrace’s estimated Share of Search among cybersecurity vendors worldwide peaked at 5.4% in October 2025 and was lowest at 3.5% in June 2026.
How did search popularity change for cybersecurity vendors worldwide in September 2026?
5 changes
In September 2026, Sophos gained estimated Share of Search among cybersecurity vendors worldwide, from 23.1% to 23.9%.
Fortinet’s estimated Share of Search among cybersecurity vendors worldwide has lost ground for 3 months in a row, from 47% to 36.1% in September 2026.
Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 12 measured months, from 90.5K to 135K in September 2026.
Estimated monthly branded searches for Darktrace worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
Estimated monthly branded searches for CrowdStrike worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How is Darktrace measured?
Brandwave collects information about searches that people make online using Darktrace’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- darktrace
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