Brandwave

How popular isSophos in search?

In September 2026, there were an estimated 199K branded searches for Sophos worldwide which is down 18.2% over the last 12 months. Sophos holds 23.9% estimated Share of Search among cybersecurity vendors worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fortinet36.1%
  2. Sophos23.9%
  3. Check Point19.8%
  4. Palo Alto Networks16.2%
  5. Darktrace4%
  6. CrowdStrike0.16%
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Which cybersecurity vendors compete with Sophos?

Sophos against cybersecurity vendors worldwide, by month

Share of Search by month for Fortinet, Sophos, Check Point, Palo Alto Networks, Darktrace. The figures are in the table below the chart.

View monthly share of search table
MonthFortinetSophosCheck PointPalo Alto NetworksDarktraceCrowdStrike
Oct 202540.1%26.5%18%9.9%5.4%0.17%
Nov 202542.4%23.3%19%10.4%4.7%0.18%
Dec 202536.8%23.3%24.6%11.1%4.1%0.16%
Jan 202639.8%21.9%21.8%11.9%4.4%0.17%
Feb 202636.7%24.7%20.1%13.4%4.9%0.19%
Mar 202636.7%24.7%20.1%13.4%4.9%0.16%
Apr 202636.8%24.4%20.2%13.5%5%0.16%
May 202642.3%22.2%18.9%12.6%3.8%0.15%
Jun 202647%20.8%17.2%11.5%3.5%0.1%
Jul 202637.2%24.6%20.4%13.6%4.1%0.12%
Aug 202636.5%23.1%20%16.4%4%0.12%
Sep 202636.1%23.9%19.8%16.2%4%0.16%

  1. 1.Fortinet

    36.1%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Sophos

    23.9%

    Held 2nd. 199K estimated branded searches, +4.7% vs prior month. Share +0.8 points.

  3. 3.Check Point

    19.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Palo Alto Networks

    16.2%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Darktrace

    4%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.CrowdStrike

    0.16%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare search popularity between Sophos and its closest rivals

Every comparison with Sophos

How has branded search demand for Sophos changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sophos worldwide fell from 244K to 199K.
  • Across the 12 months ending September 2026, Sophos’ estimated Share of Search among cybersecurity vendors worldwide decreased from 26.5% to 23.9%.
  • Across the 12 months ending September 2026, Sophos’ estimated Share of Search among cybersecurity vendors worldwide peaked at 26.5% in October 2025 and was lowest at 20.8% in June 2026.

How did search popularity change for cybersecurity vendors worldwide in September 2026?

  1. In September 2026, Sophos gained estimated Share of Search among cybersecurity vendors worldwide, from 23.1% to 23.9%.

  2. Fortinet’s estimated Share of Search among cybersecurity vendors worldwide has lost ground for 3 months in a row, from 47% to 36.1% in September 2026.

  3. Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 12 measured months, from 90.5K to 135K in September 2026.

  4. Estimated monthly branded searches for Darktrace worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  5. Estimated monthly branded searches for CrowdStrike worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

Where does Sophos compete?

Sophos is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cybersecurity vendors2nd of 623.9%Shown above
Endpoint security software2nd of 636.5%Show ranking

How is Sophos measured?

Brandwave collects information about searches that people make online using Sophos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • sophos
  • sophos central
  • sophos firewall

Do you work for Sophos? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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