Brandwave

Darktrace vs Sophos:Which is searched more?

In September 2026, Sophos had more branded searches than Darktrace among cybersecurity vendors worldwide. Sophos was estimated to have 199K branded searches compared to Darktrace’s 33.1K, and held a 23.9% Share of Search versus Darktrace’s 4%. These are worldwide searches for English-language branded terms.

Share of Search among cybersecurity vendors worldwide in September 2026Which is more popular in search, Darktrace or Sophos?
Darktrace4%33.1K searches
vs
Sophos23.9%199K searches

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Which is more popular in search, Darktrace or Sophos?

Compare the cybersecurity vendors people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Darktrace and Sophos among cybersecurity vendors worldwide, by month

Share of Search by month for Sophos, Darktrace. The figures are in the table below the chart.

View monthly share of search table
MonthFortinetSophosCheck PointPalo Alto NetworksDarktraceCrowdStrike
Oct 202540.1%26.5%18%9.9%5.4%0.17%
Nov 202542.4%23.3%19%10.4%4.7%0.18%
Dec 202536.8%23.3%24.6%11.1%4.1%0.16%
Jan 202639.8%21.9%21.8%11.9%4.4%0.17%
Feb 202636.7%24.7%20.1%13.4%4.9%0.19%
Mar 202636.7%24.7%20.1%13.4%4.9%0.16%
Apr 202636.8%24.4%20.2%13.5%5%0.16%
May 202642.3%22.2%18.9%12.6%3.8%0.15%
Jun 202647%20.8%17.2%11.5%3.5%0.1%
Jul 202637.2%24.6%20.4%13.6%4.1%0.12%
Aug 202636.5%23.1%20%16.4%4%0.12%
Sep 202636.1%23.9%19.8%16.2%4%0.16%

How has the Darktrace and Sophos comparison changed over the last 12 months?

  • Sophos was ahead of Darktrace in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Darktrace’s estimated Share of Search among cybersecurity vendors worldwide moved from 5.4% to 4%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
  • Across the 12 months ending September 2026, Sophos’ estimated Share of Search among cybersecurity vendors worldwide moved from 26.5% to 23.9%, and its estimated monthly branded searches moved from 244K to 199K.

How did search popularity change for cybersecurity vendors worldwide in September 2026?

  1. In September 2026, Sophos gained estimated Share of Search among cybersecurity vendors worldwide, from 23.1% to 23.9%.

  2. Estimated monthly branded searches for Darktrace worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

Other head-to-heads among cybersecurity vendors

How each brand is measured

Brandwave collects information about searches that people make online using Darktrace’s and Sophos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Darktrace

1 branded search term

  • darktrace

Sophos

3 branded search terms

  • sophos
  • sophos central
  • sophos firewall

How the Brand Demand Index is measured

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