How popular isSophos in search?
In August 2026, there were an estimated 135K branded searches for Sophos worldwide which is down 18.2% over the last 11 months. Sophos holds 10.3% estimated Share of Search among endpoint security software worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bitdefender40.3%
CrowdStrike20.7%
ESET19.1%
Sophos10.3%
SentinelOne7.1%Trellix2.5%
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Which endpoint security software compete with Sophos?
Share of Search by month for Bitdefender, CrowdStrike, ESET, Sophos, SentinelOne, Trellix. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitdefender | CrowdStrike | ESET | Sophos | SentinelOne | Trellix |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 19.6% | 21.6% | 9.9% | 6.8% | 2.4% |
| Nov 2025 | 42% | 17.4% | 23.1% | 8.8% | 6.1% | 2.6% |
| Dec 2025 | 45.2% | 15.6% | 20.8% | 9.5% | 6.6% | 2.3% |
| Jan 2026 | 42% | 17.7% | 23.2% | 8.8% | 6.1% | 2.2% |
| Feb 2026 | 39.1% | 19.9% | 21.8% | 9.9% | 6.9% | 2.4% |
| Mar 2026 | 41.4% | 20.9% | 19.2% | 8.6% | 7.3% | 2.6% |
| Apr 2026 | 39.4% | 19.7% | 21.4% | 9.7% | 6.8% | 2.9% |
| May 2026 | 39% | 20.5% | 18.7% | 10.1% | 7.1% | 4.5% |
| Jun 2026 | 39.8% | 21% | 19.1% | 10.4% | 7.2% | 2.5% |
| Jul 2026 | 42.5% | 20% | 18.3% | 9.9% | 6.9% | 2.4% |
| Aug 2026 | 40.3% | 20.7% | 19.1% | 10.3% | 7.1% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.3% | 529K | -8.5% | -2.2 points | |
| 2, held 2nd | 20.7% | 271K | -0.5% | +0.6 points | |
| 3, held 3rd | 19.1% | 252K | +1.2% | +0.9 points | |
| 4, held 4th | 10.3% | 135K | 0% | +0.4 points | |
| 5, held 5th | 7.1% | 93.7K | -0.12% | +0.2 points | |
| 6, held 6th | 2.5% | 33.1K | 0% | +0.1 points |
40.3%
Held 1st. 529K estimated branded searches, -8.5% vs prior month. Share -2.2 points.
20.7%
Held 2nd. 271K estimated branded searches, -0.5% vs prior month. Share +0.6 points.
3.
ESET19.1%
Held 3rd. 252K estimated branded searches, +1.2% vs prior month. Share +0.9 points.
4.
Sophos10.3%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.4 points.
7.1%
Held 5th. 93.7K estimated branded searches, -0.12% vs prior month. Share +0.2 points.
6.
2.5%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Sophos and its closest rivals
How has branded search demand for Sophos changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sophos worldwide fell from 165K to 135K.
- Across the 11 months ending August 2026, Sophos’ estimated Share of Search among endpoint security software worldwide peaked at 10.4% in June 2026 and was lowest at 8.6% in March 2026.
How did search popularity change for endpoint security software worldwide in August 2026?
6 changes
In August 2026, ESET gained estimated Share of Search among endpoint security software worldwide, from 18.3% to 19.1%.
In August 2026, CrowdStrike gained estimated Share of Search among endpoint security software worldwide, from 20% to 20.7%.
In August 2026, Bitdefender lost estimated Share of Search among endpoint security software worldwide, from 42.5% to 40.3%.
Estimated monthly branded searches for Trellix worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
Estimated monthly branded searches for Sophos worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.
How is Sophos measured?
Brandwave collects information about searches that people make online using Sophos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sophos
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Is Sophos your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.