Brandwave

How popular isPalo Alto Networks in search?

In September 2026, there were an estimated 135K branded searches for Palo Alto Networks worldwide which is up 49.2% over the last 12 months. Palo Alto Networks holds 16.2% estimated Share of Search among cybersecurity vendors worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fortinet36.1%
  2. Sophos23.9%
  3. Check Point19.8%
  4. Palo Alto Networks16.2%
  5. Darktrace4%
  6. CrowdStrike0.16%
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Which cybersecurity vendors compete with Palo Alto Networks?

Palo Alto Networks against cybersecurity vendors worldwide, by month

Share of Search by month for Fortinet, Sophos, Check Point, Palo Alto Networks, Darktrace. The figures are in the table below the chart.

View monthly share of search table
MonthFortinetSophosCheck PointPalo Alto NetworksDarktraceCrowdStrike
Oct 202540.1%26.5%18%9.9%5.4%0.17%
Nov 202542.4%23.3%19%10.4%4.7%0.18%
Dec 202536.8%23.3%24.6%11.1%4.1%0.16%
Jan 202639.8%21.9%21.8%11.9%4.4%0.17%
Feb 202636.7%24.7%20.1%13.4%4.9%0.19%
Mar 202636.7%24.7%20.1%13.4%4.9%0.16%
Apr 202636.8%24.4%20.2%13.5%5%0.16%
May 202642.3%22.2%18.9%12.6%3.8%0.15%
Jun 202647%20.8%17.2%11.5%3.5%0.1%
Jul 202637.2%24.6%20.4%13.6%4.1%0.12%
Aug 202636.5%23.1%20%16.4%4%0.12%
Sep 202636.1%23.9%19.8%16.2%4%0.16%

  1. 1.Fortinet

    36.1%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Sophos

    23.9%

    Held 2nd. 199K estimated branded searches, +4.7% vs prior month. Share +0.8 points.

  3. 3.Check Point

    19.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Palo Alto Networks

    16.2%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Darktrace

    4%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.CrowdStrike

    0.16%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare search popularity between Palo Alto Networks and its closest rivals

Every comparison with Palo Alto Networks

How has branded search demand for Palo Alto Networks changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Palo Alto Networks worldwide rose from 90.5K to 135K.
  • Across the 12 months ending September 2026, Palo Alto Networks’ estimated Share of Search among cybersecurity vendors worldwide increased from 9.9% to 16.2%.
  • Across the 12 months ending September 2026, Palo Alto Networks’ estimated Share of Search among cybersecurity vendors worldwide peaked at 16.4% in August 2026 and was lowest at 9.9% in October 2025.

How did search popularity change for cybersecurity vendors worldwide in September 2026?

  1. In September 2026, Sophos gained estimated Share of Search among cybersecurity vendors worldwide, from 23.1% to 23.9%.

  2. Fortinet’s estimated Share of Search among cybersecurity vendors worldwide has lost ground for 3 months in a row, from 47% to 36.1% in September 2026.

  3. Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 12 measured months, from 90.5K to 135K in September 2026.

  4. Estimated monthly branded searches for Darktrace worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  5. Estimated monthly branded searches for CrowdStrike worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

Where does Palo Alto Networks compete?

Palo Alto Networks is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cybersecurity vendors4th of 616.2%Shown above
Zero trust platforms3rd of 525.2%Show ranking

How is Palo Alto Networks measured?

Brandwave collects information about searches that people make online using Palo Alto Networks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • palo alto networks

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