Palo Alto Networks vs Zscaler:Which is more popular by branded search?
In August 2026, Zscaler had more branded searches than Palo Alto Networks among zero trust platforms worldwide. Zscaler was estimated to have 201K branded searches compared to Palo Alto Networks’ 135K, and held a 4.2% Share of Search versus Palo Alto Networks’ 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Palo Alto Networks or Zscaler?
Compare the zero trust platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zscaler, Palo Alto Networks. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudflare | Zscaler | Palo Alto Networks | Akamai | Netskope | Appgate |
|---|---|---|---|---|---|---|
| Oct 2025 | 80.7% | 8.7% | 3.2% | 4.7% | 2.6% | 0.15% |
| Nov 2025 | 95% | 2.1% | 0.92% | 1.4% | 0.62% | 0.04% |
| Dec 2025 | 90.9% | 3.6% | 2% | 2.4% | 1.1% | 0.08% |
| Jan 2026 | 85.3% | 6.1% | 3.3% | 3.3% | 1.8% | 0.13% |
| Feb 2026 | 85.4% | 6.1% | 3.3% | 3.3% | 1.8% | 0.13% |
| Mar 2026 | 85.5% | 6% | 3.3% | 3.3% | 1.8% | 0.13% |
| Apr 2026 | 87.5% | 5% | 2.8% | 3.4% | 1.2% | 0.11% |
| May 2026 | 86.6% | 6.1% | 2.7% | 3.3% | 1.2% | 0.09% |
| Jun 2026 | 87.9% | 5% | 2.7% | 2.7% | 1.5% | 0.11% |
| Jul 2026 | 88.6% | 5.1% | 2.8% | 2.3% | 1.2% | 0.09% |
| Aug 2026 | 89.9% | 4.2% | 2.8% | 1.9% | 1% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
How has the Palo Alto Networks and Zscaler comparison changed over the last 12 months?
3 findings
- Zscaler was ahead of Palo Alto Networks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Palo Alto Networks’ estimated Share of Search among zero trust platforms worldwide moved from 3.2% to 2.8%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 11 months ending August 2026, Zscaler’s estimated Share of Search among zero trust platforms worldwide moved from 8.7% to 4.2%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for zero trust platforms worldwide in August 2026?
2 changes
In August 2026, Zscaler lost estimated Share of Search among zero trust platforms worldwide, from 5.1% to 4.2%.
Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 11 measured months, from 90.5K to 135K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Palo Alto Networks’ and Zscaler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Palo Alto Networks
1 branded search term
- palo alto networks
Zscaler
1 branded search term
- zscaler
Put your own brand in this comparison
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