Brandwave

How popular isZscaler?

In September 2026, people searched for Zscaler by name about 201,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 3.5% of all global cybersecurity vendor searches, placing Zscaler fourth out of 12 vendors. When we asked both ChatGPT and Google AI Overviews about cybersecurity vendors, Zscaler appeared in two of the five answers and was the sixth most recommended of the 12.

Search and AI answers in September 2026

Zscaler is the fourth most searched of 12 competitors and the sixth most recommended in AI answers.

  1. CloudflareShare of searches 70.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. OktaShare of searches 11.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 11th
  3. FortinetShare of searches 5.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. ZscalerShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. SophosShare of searches 3.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+7 more

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Top cybersecurity vendors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zscaler was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zscaler is the sixth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CrowdStrike1st
  2. Palo Alto Networks2nd
  3. Sophos3rd
  4. Fortinet4th
  5. SentinelOne5th
  6. Zscaler6th
  7. Cloudflare7th
  8. Check Point8th
  9. CyberArk9th
  10. Tenable10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CrowdStrike4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sophos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palo Alto Networks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SentinelOne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cloudflare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fortinet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zscaler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CyberArk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tenable2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about cybersecurity vendors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cybersecurity vendors compete with Zscaler?

Zscaler against cybersecurity vendors worldwide, by month

Share of searches by month for Cloudflare, Okta, Fortinet, Zscaler, Sophos, Palo Alto Networks. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudflareOktaFortinetZscalerSophosPalo Alto NetworksCyberArkTenableDarktraceCheck PointCrowdStrikeSentinelOne
Oct 202554.8%16.5%9%6%6%2.2%2.2%1.8%1.2%0.33%0.04%<0.01%
Nov 202583.9%6.2%3.4%1.8%1.9%0.83%0.83%0.68%0.37%0.11%0.01%<0.01%
Dec 202571.9%11.8%5.3%2.9%3.3%1.6%1.3%1.1%0.58%0.21%0.02%<0.01%
Jan 202660.8%14.9%8.2%4.5%4.5%2.4%2%1.3%0.9%0.36%0.04%<0.01%
Feb 202661.5%15.1%6.8%4.5%4.5%2.5%2.5%1.4%0.91%0.33%0.04%<0.01%
Mar 202664.5%15.8%5.8%3.9%3.9%2.1%1.7%1.2%0.78%0.31%0.03%<0.01%
Apr 202666.7%13.4%6%4%4%2.2%1.5%1.2%0.81%0.29%0.03%<0.01%
May 202665.4%13.1%7.2%4.8%3.8%2.1%1.4%1.2%0.65%0.26%0.03%<0.01%
Jun 202665%13.1%8.7%3.9%3.9%2.1%1.4%0.96%0.64%0.29%0.02%<0.01%
Jul 202666.9%13.4%6%4%4%2.2%1.5%0.99%0.66%0.26%0.02%<0.01%
Aug 202671%11.7%5.2%3.5%3.3%2.3%1.3%0.86%0.57%0.23%0.02%<0.01%
Sep 202670.9%11.7%5.2%3.5%3.5%2.3%1.3%0.86%0.57%0.25%0.02%<0.01%

  1. 1.Cloudflare

    70.9%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Okta

    11.7%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Fortinet

    5.2%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Zscaler

    3.5%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Sophos

    3.5%

    Held 5th. 199K estimated branded searches, +4.7% vs prior month. Share +0.1 points.

  6. 6.Palo Alto Networks

    2.3%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.CyberArk

    1.3%

    Held 7th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Tenable

    0.86%

    Held 8th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Darktrace

    0.57%

    Held 9th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Check Point

    0.25%

    Held 10th. 14.7K estimated branded searches, +11.4% vs prior month. Share 0 points.

  11. 11.CrowdStrike

    0.02%

    Held 11th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

  12. 12.SentinelOne

    <0.01%

    Held 12th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Zscaler and its closest rivals

Every comparison with Zscaler

20 comparisons

How has branded search demand for Zscaler changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zscaler worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, Zscaler’s share of searches among cybersecurity vendors worldwide decreased from 6% to 3.5%.
  • Across the 12 months ending September 2026, Zscaler’s share of searches among cybersecurity vendors worldwide peaked at 6% in October 2025 and was lowest at 1.8% in November 2025.

How did search popularity change for cybersecurity vendors worldwide in September 2026?

6 changes

  1. Fortinet’s share of searches among cybersecurity vendors worldwide has lost ground for 3 months in a row, from 8.7% to 5.2% in September 2026.

  2. Estimated monthly branded searches for Cloudflare worldwide rose 82.6% over 12 measured months, from 2.2M to 4.1M in September 2026.

  3. Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 12 measured months, from 90.5K to 135K in September 2026.

  4. Estimated monthly branded searches for SentinelOne worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

  5. Estimated monthly branded searches for Darktrace worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Tenable worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

How are Zscaler’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Zscaler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zscaler

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How the Brand Demand Index is measured

Where does Zscaler compete?

Zscaler is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cybersecurity vendors4th of 123.5%Shown above
Zero trust platforms1st of 732.2%Show ranking
Data loss prevention platforms1st of 649.5%Show ranking
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