Microsoft Purview vs Zscaler:Which is more popular?
In September 2026, Zscaler had more branded searches than Microsoft Purview among data loss prevention platforms worldwide. Zscaler had about 201,000 branded searches, while Microsoft Purview had 60,500. Zscaler made up 49.5% of all data loss prevention platform searches we track, and Microsoft Purview accounted for 14.9%. When we asked ChatGPT and Google AI Overviews about data loss prevention platforms, Microsoft Purview appeared in four of the five answers and Zscaler in one. Microsoft Purview was mentioned before Zscaler in every answer.
Who do people search for more?
Zscaler, about 3 searches for every 1 for Microsoft Purview
Who does AI mention more?
Microsoft Purview, mentioned in 4 of 5 answers, Zscaler in 1
Who does AI recommend more?
Microsoft Purview, named ahead of Zscaler in every answer
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Top data loss prevention platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Purview was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zscaler was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Purview was listed before Zscaler in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Microsoft Purview1st
Forcepoint2nd
Netskope3rd
Symantec4th
Trellix5th- Zscaler6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Purview4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Symantec4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Forcepoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Netskope3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zscaler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trellix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about data loss prevention platforms
5 answers
Asked ChatGPT
“Which data loss prevention platform should I use?”
Asked ChatGPT
“What are the best data loss prevention platforms?”
Asked ChatGPT
“What's the best data loss prevention platform for sensitive data protection?”
Searched Google, AI Overview
“dlp software”
Searched Google, AI Overview
“data leak prevention”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Microsoft Purview or Zscaler more popular in search?
This chart shows how often people search Google for Microsoft Purview and Zscaler by name. Each line represents a brand's share of searches for all six data loss prevention platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Zscaler, Microsoft Purview. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zscaler | Microsoft Purview | Netskope | Symantec | Trellix | Forcepoint |
|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 10.5% | 15.7% | 8.6% | 8.6% | 4.7% |
| Nov 2025 | 49.4% | 12.2% | 14.9% | 8.1% | 10% | 5.5% |
| Dec 2025 | 48.6% | 11.9% | 14.6% | 9.8% | 9.8% | 5.3% |
| Jan 2026 | 50.8% | 12.5% | 15.3% | 8.4% | 8.4% | 4.6% |
| Feb 2026 | 50.8% | 12.5% | 15.3% | 8.4% | 8.4% | 4.6% |
| Mar 2026 | 48.1% | 14.5% | 14.5% | 7.9% | 9.7% | 5.3% |
| Apr 2026 | 49.9% | 15% | 12.3% | 8.2% | 10.1% | 4.5% |
| May 2026 | 53.9% | 10.8% | 10.8% | 7.2% | 13.2% | 4% |
| Jun 2026 | 49.5% | 14.9% | 14.9% | 8.1% | 8.1% | 4.5% |
| Jul 2026 | 53.6% | 13.2% | 13.2% | 7.2% | 8.8% | 3.9% |
| Aug 2026 | 53.6% | 13.2% | 13.2% | 7.2% | 8.8% | 3.9% |
| Sep 2026 | 49.5% | 14.9% | 14.9% | 8.1% | 8.1% | 4.5% |
How has the Microsoft Purview and Zscaler comparison changed over the last 12 months?
3 findings
- Zscaler was ahead of Microsoft Purview in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data loss prevention platforms worldwide moved from 10.5% to 14.9%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 12 months ending September 2026, Zscaler’s share of searches among data loss prevention platforms worldwide moved from 52% to 49.5%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for data loss prevention platforms worldwide in September 2026?
2 changes
In September 2026, Microsoft Purview gained share of searches among data loss prevention platforms worldwide, from 13.2% to 14.9%.
In September 2026, Zscaler lost share of searches among data loss prevention platforms worldwide, from 53.6% to 49.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Microsoft Purview’s and Zscaler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Purview
1 branded search term
- microsoft purview
Zscaler
1 branded search term
- zscaler
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