Microsoft Entra vs Zscaler:Which is searched more?
In September 2026, Zscaler had more branded searches than Microsoft Entra among zero trust platforms worldwide. Zscaler had about 201,000 branded searches, while Microsoft Entra had 74,000. Zscaler made up 32.2% of all zero trust platform searches we track, and Microsoft Entra accounted for 11.8%. These are worldwide searches for English-language branded terms.
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Is Microsoft Entra or Zscaler more popular in search?
Compare the zero trust platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Zscaler, Microsoft Entra. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zscaler | Akamai | Palo Alto Networks | Microsoft Entra | Netskope | Cloudflare One | Appgate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 22% | 14.7% | 9.9% | 12.1% | 0.59% | 0.72% |
| Nov 2025 | 36.2% | 24.3% | 16.3% | 10.9% | 10.9% | 0.79% | 0.65% |
| Dec 2025 | 34.9% | 23.3% | 19.2% | 10.5% | 10.5% | 0.93% | 0.76% |
| Jan 2026 | 36.4% | 19.9% | 19.9% | 11% | 11% | 0.98% | 0.8% |
| Feb 2026 | 36.4% | 19.9% | 19.9% | 11% | 11% | 0.98% | 0.8% |
| Mar 2026 | 35.4% | 19.4% | 19.4% | 13% | 10.7% | 1.4% | 0.77% |
| Apr 2026 | 35.4% | 23.7% | 19.3% | 10.6% | 8.7% | 1.4% | 0.77% |
| May 2026 | 39.9% | 21.9% | 17.8% | 9.8% | 8% | 2% | 0.58% |
| Jun 2026 | 35.8% | 19.6% | 19.6% | 10.8% | 10.8% | 2.6% | 0.78% |
| Jul 2026 | 37.9% | 17.1% | 20.8% | 11.4% | 9.3% | 2.8% | 0.68% |
| Aug 2026 | 36.2% | 16.3% | 24.3% | 10.9% | 8.9% | 2.7% | 0.65% |
| Sep 2026 | 32.2% | 21.6% | 21.6% | 11.8% | 9.7% | 2.4% | 0.7% |
How has the Microsoft Entra and Zscaler comparison changed over the last 12 months?
3 findings
- Zscaler was ahead of Microsoft Entra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Entra’s share of searches among zero trust platforms worldwide moved from 9.9% to 11.8%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Zscaler’s share of searches among zero trust platforms worldwide moved from 40.1% to 32.2%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for zero trust platforms worldwide in September 2026?
2 changes
In September 2026, Microsoft Entra gained share of searches among zero trust platforms worldwide, from 10.9% to 11.8%.
In September 2026, Zscaler lost share of searches among zero trust platforms worldwide, from 36.2% to 32.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Microsoft Entra’s and Zscaler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Entra
1 branded search term
- entra id
Zscaler
1 branded search term
- zscaler
Other head-to-heads among zero trust platforms
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