Cloudflare vs Zscaler:Which is more popular by branded search?
In August 2026, Cloudflare had more branded searches than Zscaler among zero trust platforms worldwide. Cloudflare was estimated to have 4.3M branded searches compared to Zscaler’s 201K, and held an 89.9% Share of Search versus Zscaler’s 4.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cloudflare or Zscaler?
Compare the zero trust platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cloudflare, Zscaler. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudflare | Zscaler | Palo Alto Networks | Akamai | Netskope | Appgate |
|---|---|---|---|---|---|---|
| Oct 2025 | 80.7% | 8.7% | 3.2% | 4.7% | 2.6% | 0.15% |
| Nov 2025 | 95% | 2.1% | 0.92% | 1.4% | 0.62% | 0.04% |
| Dec 2025 | 90.9% | 3.6% | 2% | 2.4% | 1.1% | 0.08% |
| Jan 2026 | 85.3% | 6.1% | 3.3% | 3.3% | 1.8% | 0.13% |
| Feb 2026 | 85.4% | 6.1% | 3.3% | 3.3% | 1.8% | 0.13% |
| Mar 2026 | 85.5% | 6% | 3.3% | 3.3% | 1.8% | 0.13% |
| Apr 2026 | 87.5% | 5% | 2.8% | 3.4% | 1.2% | 0.11% |
| May 2026 | 86.6% | 6.1% | 2.7% | 3.3% | 1.2% | 0.09% |
| Jun 2026 | 87.9% | 5% | 2.7% | 2.7% | 1.5% | 0.11% |
| Jul 2026 | 88.6% | 5.1% | 2.8% | 2.3% | 1.2% | 0.09% |
| Aug 2026 | 89.9% | 4.2% | 2.8% | 1.9% | 1% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
How has the Cloudflare and Zscaler comparison changed over the last 12 months?
3 findings
- Cloudflare was ahead of Zscaler in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among zero trust platforms worldwide moved from 80.7% to 89.9%, and its estimated monthly branded searches moved from 2.3M to 4.3M.
- Across the 11 months ending August 2026, Zscaler’s estimated Share of Search among zero trust platforms worldwide moved from 8.7% to 4.2%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for zero trust platforms worldwide in August 2026?
2 changes
In August 2026, Cloudflare gained estimated Share of Search among zero trust platforms worldwide, from 88.6% to 89.9%.
In August 2026, Zscaler lost estimated Share of Search among zero trust platforms worldwide, from 5.1% to 4.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Cloudflare’s and Zscaler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cloudflare
11 branded search terms
- cloud storage cloudflare
- cloudflare
- cloudflare app
- cloudflare cdn
- cloudflare cloud storage
- cloudflare com
- cloudflare content delivery network
- cloudflare object storage
- cloudflare r2
- cloudflare software
- object storage cloudflare
Zscaler
1 branded search term
- zscaler
Put your own brand in this comparison
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