Brandwave

How popular isCloudflare in search?

In August 2026, there were an estimated 4.3M branded searches for Cloudflare worldwide which is up 85.9% over the last 11 months. Cloudflare holds 62.9% estimated Share of Search among cloud object storage providers worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare62.9%
  2. Amazon Web Services28.2%
  3. DigitalOcean6.8%
  4. Backblaze2%
  5. Wasabi0.15%
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Which cloud object storage providers compete with Cloudflare?

Cloudflare against cloud object storage providers worldwide, by month

Share of Search by month for Cloudflare, Amazon Web Services, DigitalOcean. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareAmazon Web ServicesDigitalOceanBackblazeWasabi
Oct 202525.1%68.5%5%1.3%0.15%
Nov 202576%19.2%3.7%0.94%0.09%
Dec 202562.4%28.9%6.8%1.7%0.17%
Jan 202652.8%36.2%8.5%2.3%0.24%
Feb 202653.3%36.3%8.5%1.7%0.22%
Mar 202648.6%40%9.5%1.7%0.22%
Apr 202658.3%32.4%7.6%1.5%0.21%
May 202657.6%31.5%9.1%1.7%0.21%
Jun 202658.4%31.7%7.5%2.2%0.17%
Jul 202658.5%31.8%7.6%1.9%0.18%
Aug 202662.9%28.2%6.8%2%0.15%
Sep 2026—————

  1. 1.Cloudflare

    62.9%

    held 1st · 4.3M estimated branded searches · +21% vs prior month · +4.4 points

  2. 2.Amazon Web Services

    28.2%

    held 2nd · 1.9M estimated branded searches · -0.39% vs prior month · -3.7 points

  3. 3.DigitalOcean

    6.8%

    held 3rd · 457K estimated branded searches · +0.31% vs prior month · -0.8 points

  4. 4.Backblaze

    2%

    held 4th · 135K estimated branded searches · +19.2% vs prior month · +0.1 points

  5. 5.Wasabi

    0.15%

    held 5th · 10.4K estimated branded searches · -0.76% vs prior month · 0 points

Compare search popularity between Cloudflare and its closest rivals

How has branded search demand for Cloudflare changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cloudflare worldwide rose from 2.3M to 4.3M.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among cloud object storage providers worldwide increased from 25.1% to 62.9%.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among cloud object storage providers worldwide peaked at 76% in November 2025 and was lowest at 25.1% in October 2025.
  • Across the 11 months ending August 2026, Cloudflare rose from 2nd to 1st among cloud object storage providers worldwide.

How did search popularity change for cloud object storage providers worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among cloud object storage providers worldwide, from 58.5% to 62.9%.

  2. In August 2026, Amazon Web Services lost estimated Share of Search among cloud object storage providers worldwide, from 31.8% to 28.2%.

  3. In August 2026, DigitalOcean lost estimated Share of Search among cloud object storage providers worldwide, from 7.6% to 6.8%.

  4. Estimated monthly branded searches for Backblaze worldwide rose 16.9% over 11 measured months, from 115K to 135K in August 2026.

  5. Estimated monthly branded searches for Wasabi worldwide fell 24.9% over 11 measured months, from 13.9K to 10.4K in August 2026.

Which content delivery networks compete with Cloudflare?

Cloudflare against content delivery networks worldwide, by month

Share of Search by month for Cloudflare. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareFastlyBunny.netCDN77KeyCDN
Oct 202595.4%3.1%1.1%0.24%0.18%
Nov 202598.8%0.79%0.3%0.06%0.05%
Dec 202597.7%1.5%0.62%0.11%0.08%
Jan 202696.1%2.6%0.96%0.19%0.12%
Feb 202695.8%3%0.97%0.16%0.1%
Mar 202695.9%2.6%1.2%0.16%0.1%
Apr 202696.6%2.2%1%0.13%0.08%
May 202696.6%2.2%1%0.11%0.07%
Jun 202697.1%1.9%0.84%0.11%0.05%
Jul 202697.4%1.7%0.74%0.11%0.05%
Aug 202697.7%1.5%0.66%0.09%0.04%
Sep 2026—————

  1. 1.Cloudflare

    97.7%

    held 1st · 4.3M estimated branded searches · +21% vs prior month · +0.3 points

  2. 2.Fastly

    1.5%

    held 2nd · 67.2K estimated branded searches · +8.6% vs prior month · -0.2 points

  3. 3.Bunny.net

    0.66%

    held 3rd · 29K estimated branded searches · +7.9% vs prior month · -0.1 points

  4. 4.CDN77

    0.09%

    held 4th · 3.8K estimated branded searches · +0.52% vs prior month · 0 points

  5. 5.KeyCDN

    0.04%

    held 5th · 1.9K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Cloudflare and its closest rivals

How has branded search demand for Cloudflare changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among content delivery networks worldwide increased from 95.4% to 97.7%.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among content delivery networks worldwide peaked at 98.8% in November 2025 and was lowest at 95.4% in October 2025.

How did search popularity change for content delivery networks worldwide in August 2026?

  1. Cloudflare’s estimated Share of Search among content delivery networks worldwide has gained ground for 3 months in a row, from 96.6% to 97.7% in August 2026.

  2. Fastly’s estimated Share of Search among content delivery networks worldwide has lost ground for 3 months in a row, from 2.2% to 1.5% in August 2026.

  3. Estimated monthly branded searches for Bunny.net worldwide rose 10.1% over 11 measured months, from 26.4K to 29K in August 2026.

  4. Estimated monthly branded searches for KeyCDN worldwide fell 56.5% over 11 measured months, from 4.4K to 1.9K in August 2026.

  5. Estimated monthly branded searches for CDN77 worldwide fell 33.2% over 11 measured months, from 5.8K to 3.8K in August 2026.

How is Cloudflare measured?

Brandwave collects information about searches that people make online using Cloudflare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • cloud storage cloudflare
  • cloudflare
  • cloudflare app
  • cloudflare cdn
  • cloudflare cloud storage
  • cloudflare com
  • cloudflare content delivery network
  • cloudflare object storage
  • cloudflare r2
  • cloudflare software
  • object storage cloudflare

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