Brandwave

Cloud object storage providers:Which brands are most popular in search?

In August 2026, Cloudflare was the most searched among cloud object storage providers worldwide, with an estimated 4.3M branded searches and 62.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare62.9%
  2. Amazon Web Services28.2%
  3. DigitalOcean6.8%
  4. Backblaze2%
  5. Wasabi0.15%

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Share of SearchLeaderboard

Compare services and tools used to store application files and objects in the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cloud object storage providers worldwide, by month

Share of Search by month for Cloudflare, Amazon Web Services, DigitalOcean. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareAmazon Web ServicesDigitalOceanBackblazeWasabi
Oct 202525.1%68.5%5%1.3%0.15%
Nov 202576%19.2%3.7%0.94%0.09%
Dec 202562.4%28.9%6.8%1.7%0.17%
Jan 202652.8%36.2%8.5%2.3%0.24%
Feb 202653.3%36.3%8.5%1.7%0.22%
Mar 202648.6%40%9.5%1.7%0.22%
Apr 202658.3%32.4%7.6%1.5%0.21%
May 202657.6%31.5%9.1%1.7%0.21%
Jun 202658.4%31.7%7.5%2.2%0.17%
Jul 202658.5%31.8%7.6%1.9%0.18%
Aug 202662.9%28.2%6.8%2%0.15%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Cloudflare

    62.9%

    held 1st · 4.3M estimated branded searches · +21% vs prior month · +4.4 points

  2. 2.Amazon Web Services

    28.2%

    held 2nd · 1.9M estimated branded searches · -0.39% vs prior month · -3.7 points

  3. 3.DigitalOcean

    6.8%

    held 3rd · 457K estimated branded searches · +0.31% vs prior month · -0.8 points

  4. 4.Backblaze

    2%

    held 4th · 135K estimated branded searches · +19.2% vs prior month · +0.1 points

  5. 5.Wasabi

    0.15%

    held 5th · 10.4K estimated branded searches · -0.76% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among cloud object storage providers worldwide?

In August 2026, Cloudflare was the most searched among cloud object storage providers worldwide, with an estimated 4.3M branded searches and 62.9% estimated Share of Search within this set. Amazon Web Services is in 2nd place, 34.8 percentage points behind at 28.2% Share of Search.

Global cloud object storage providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cloudflare25.1% → 62.9%76%Nov 202525.1%Oct 20252nd → 1st
Amazon Web Services68.5% → 28.2%68.5%Oct 202519.2%Nov 20251st → 2nd
DigitalOcean5% → 6.8%9.5%Mar 20263.7%Nov 20253rd
Backblaze1.3% → 2%2.3%Jan 20260.94%Nov 20254th
Wasabi0.15%0.24%Jan 20260.09%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among cloud object storage providers worldwide increased from 25.1% to 62.9%.
  • Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud object storage providers worldwide decreased from 68.5% to 28.2%.
  • Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud object storage providers worldwide increased from 5% to 6.8%.
  • Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud object storage providers worldwide increased from 1.3% to 2%.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among cloud object storage providers worldwide peaked at 76% in November 2025 and was lowest at 25.1% in October 2025.
  • Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud object storage providers worldwide peaked at 68.5% in October 2025 and was lowest at 19.2% in November 2025.
  • Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud object storage providers worldwide peaked at 9.5% in March 2026 and was lowest at 3.7% in November 2025.
  • Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud object storage providers worldwide peaked at 2.3% in January 2026 and was lowest at 0.94% in November 2025.
  • Across the 11 months ending August 2026, Cloudflare rose from 2nd to 1st among cloud object storage providers worldwide.
  • Across the 11 months ending August 2026, Amazon Web Services fell from 1st to 2nd among cloud object storage providers worldwide.
  • Across the 11 months ending August 2026, Wasabi held steady: its estimated Share of Search among cloud object storage providers worldwide moved less than 0.5 percentage points.

How did search popularity change for cloud object storage providers worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among cloud object storage providers worldwide, from 58.5% to 62.9%.

  2. In August 2026, Amazon Web Services lost estimated Share of Search among cloud object storage providers worldwide, from 31.8% to 28.2%.

  3. In August 2026, DigitalOcean lost estimated Share of Search among cloud object storage providers worldwide, from 7.6% to 6.8%.

  4. Estimated monthly branded searches for Backblaze worldwide rose 16.9% over 11 measured months, from 115K to 135K in August 2026.

  5. Estimated monthly branded searches for Wasabi worldwide fell 24.9% over 11 measured months, from 13.9K to 10.4K in August 2026.

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