Amazon Web Services vs Cloudflare:Which is more popular by branded search?
In August 2026, Cloudflare had more branded searches than Amazon Web Services among cloud object storage providers worldwide. Cloudflare was estimated to have 4.3M branded searches compared to Amazon Web Services’ 1.9M, and held a 62.9% Share of Search versus Amazon Web Services’ 28.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon Web Services or Cloudflare?
Compare services and tools used to store application files and objects in the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cloudflare, Amazon Web Services. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudflare | Amazon Web Services | DigitalOcean | Backblaze | Wasabi |
|---|---|---|---|---|---|
| Oct 2025 | 25.1% | 68.5% | 5% | 1.3% | 0.15% |
| Nov 2025 | 76% | 19.2% | 3.7% | 0.94% | 0.09% |
| Dec 2025 | 62.4% | 28.9% | 6.8% | 1.7% | 0.17% |
| Jan 2026 | 52.8% | 36.2% | 8.5% | 2.3% | 0.24% |
| Feb 2026 | 53.3% | 36.3% | 8.5% | 1.7% | 0.22% |
| Mar 2026 | 48.6% | 40% | 9.5% | 1.7% | 0.22% |
| Apr 2026 | 58.3% | 32.4% | 7.6% | 1.5% | 0.21% |
| May 2026 | 57.6% | 31.5% | 9.1% | 1.7% | 0.21% |
| Jun 2026 | 58.4% | 31.7% | 7.5% | 2.2% | 0.17% |
| Jul 2026 | 58.5% | 31.8% | 7.6% | 1.9% | 0.18% |
| Aug 2026 | 62.9% | 28.2% | 6.8% | 2% | 0.15% |
| Sep 2026 | — | — | — | — | — |
How has the Amazon Web Services and Cloudflare comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Cloudflare took it in November 2025.
- Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud object storage providers worldwide moved from 68.5% to 28.2%, and its estimated monthly branded searches moved from 6.2M to 1.9M.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among cloud object storage providers worldwide moved from 25.1% to 62.9%, and its estimated monthly branded searches moved from 2.3M to 4.3M.
How did search popularity change for cloud object storage providers worldwide in August 2026?
2 changes
In August 2026, Cloudflare gained estimated Share of Search among cloud object storage providers worldwide, from 58.5% to 62.9%.
In August 2026, Amazon Web Services lost estimated Share of Search among cloud object storage providers worldwide, from 31.8% to 28.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Web Services’ and Cloudflare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Web Services
8 branded search terms
- amazon s3
- amazon web services
- amazon web services app
- amazon web services cloud storage
- amazon web services software
- amazonwebservices
- aws amazon com
- aws s3
Cloudflare
11 branded search terms
- cloud storage cloudflare
- cloudflare
- cloudflare app
- cloudflare cdn
- cloudflare cloud storage
- cloudflare com
- cloudflare content delivery network
- cloudflare object storage
- cloudflare r2
- cloudflare software
- object storage cloudflare
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.