Brandwave

How popular isVercel?

In September 2026, people searched for Vercel by name about 2.7 million times worldwide, a 124.6% increase from the previous year. These searches made up 20.9% of all global cloud hosting platform searches, placing Vercel second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about cloud hosting platforms, Vercel appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Vercel is the second most searched of 8 competitors and the fourth most recommended in AI answers.

  1. CloudflareShare of searches 31.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. VercelShare of searches 20.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Google CloudShare of searches 20.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Amazon Web ServicesShare of searches 17.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Microsoft AzureShare of searches 9.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top cloud hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vercel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vercel is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon Web Services1st
  2. Google Cloud2nd
  3. Microsoft Azure3rd
  4. Vercel4th
  5. Cloudways5th
  6. DigitalOcean6th
  7. Cloudflare7th
  8. Linode–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Web Services5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Azure4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DigitalOcean4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vercel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloudflare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloudways2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Linode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud hosting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which cloud hosting platforms compete with Vercel?

Vercel against cloud hosting platforms worldwide, by month

Share of searches by month for Cloudflare, Vercel, Google Cloud, Amazon Web Services, Microsoft Azure. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudflareVercelGoogle CloudAmazon Web ServicesMicrosoft AzureLinodeCloudwaysDigitalOcean
Oct 202516.2%8.8%16.4%44.2%13.2%0.65%0.53%<0.01%
Nov 202555.3%7.4%13.7%13.6%9.1%0.45%0.45%<0.01%
Dec 202538%11.3%21.1%17%11.3%0.69%0.69%<0.01%
Jan 202627.4%15%22.7%18.3%15%0.74%0.74%<0.01%
Feb 202626.9%18%24%18%12%0.49%0.73%<0.01%
Mar 202627%18%23.7%18%12.1%0.4%0.73%<0.01%
Apr 202627.9%22.8%22.7%15.2%10.2%0.41%0.75%<0.01%
May 202629.7%19.8%22.2%16.2%10.8%0.44%0.8%0%
Jun 202629.3%19.6%23.2%16%10.7%0.53%0.65%0%
Jul 202630%20%21.5%16.4%10.9%0.54%0.66%<0.01%
Aug 202632.3%21.6%20.9%14.5%9.6%0.48%0.58%0%
Sep 202631.2%20.9%20.2%17.1%9.3%0.69%0.57%<0.01%

  1. 1.Cloudflare

    31.2%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Vercel

    20.9%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Google Cloud

    20.2%

    Held 3rd. 2.6M estimated branded searches, -0.32% vs prior month. Share -0.8 points.

  4. 4.Amazon Web Services

    17.1%

    Held 4th. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.7 points.

  5. 5.Microsoft Azure

    9.3%

    Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Linode

    0.69%

    Moved from 7th to 6th. 90.5K estimated branded searches, +49.6% vs prior month. Share +0.2 points.

  7. 7.Cloudways

    0.57%

    Moved from 6th to 7th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.DigitalOcean

    <0.01%

    Held 8th. 10 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Vercel and its closest rivals

Every comparison with Vercel

26 comparisons

How has branded search demand for Vercel changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vercel worldwide rose from 1.2M to 2.7M.
  • Across the 12 months ending September 2026, Vercel’s share of searches among cloud hosting platforms worldwide increased from 8.8% to 20.9%.
  • Across the 12 months ending September 2026, Vercel’s share of searches among cloud hosting platforms worldwide peaked at 22.8% in April 2026 and was lowest at 7.4% in November 2025.
  • Across the 12 months ending September 2026, Vercel rose from 5th to 2nd among cloud hosting platforms worldwide.

How did search popularity change for cloud hosting platforms worldwide in September 2026?

6 changes

  1. In September 2026, Amazon Web Services gained share of searches among cloud hosting platforms worldwide, from 14.5% to 17.1%.

  2. In September 2026, Cloudflare lost share of searches among cloud hosting platforms worldwide, from 32.3% to 31.2%.

  3. In September 2026, Google Cloud lost share of searches among cloud hosting platforms worldwide, from 20.9% to 20.2%.

  4. In September 2026, Vercel lost share of searches among cloud hosting platforms worldwide, from 21.6% to 20.9%.

  5. In September 2026, Linode rose from 7th to 6th among cloud hosting platforms worldwide.

  6. In September 2026, Cloudways fell from 6th to 7th among cloud hosting platforms worldwide.

How are Vercel’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Vercel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vercel

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How the Brand Demand Index is measured

Where does Vercel compete?

Vercel is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cloud hosting platforms2nd of 820.9%Shown above
Web hosting providers3rd of 1021%Show ranking
Edge computing platforms3rd of 628%Show ranking
Serverless platforms2nd of 648.6%Show ranking
Developer hosting platforms2nd of 749.3%Show ranking
Cloud application hosting platforms1st of 852.4%Show ranking
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Is Vercel your brand?

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