Brandwave

How popular isVercel in search?

In August 2026, there were an estimated 2.7M branded searches for Vercel worldwide which is up 124.6% over the last 11 months. Vercel holds 27.6% estimated Share of Search among edge computing platforms worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare42.9%
  2. Netlify27.6%
  3. Vercel27.6%
  4. Akamai0.91%
  5. Fastly0.68%
  6. Fly.io0.28%
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Which edge computing platforms compete with Vercel?

Vercel against edge computing platforms worldwide, by month

Share of Search by month for Cloudflare, Netlify, Vercel. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareNetlifyVercelAkamaiFastlyFly.io
Oct 202548.3%21.1%25.7%2.8%1.6%0.47%
Nov 202579.1%8.5%10.4%1.1%0.63%0.19%
Dec 202563.3%15.2%18.5%1.7%0.94%0.34%
Jan 202649.1%21.2%26.1%1.9%1.3%0.39%
Feb 202644.4%23.5%28.7%1.7%1.4%0.29%
Mar 202640%25.6%31.4%1.5%1.1%0.31%
Apr 202640.1%25.7%31.5%1.6%0.9%0.26%
May 202642.7%27.2%27.2%1.6%0.95%0.27%
Jun 202643%27.3%27.3%1.3%0.82%0.33%
Jul 202643.1%27.4%27.4%1.1%0.76%0.27%
Aug 202642.9%27.6%27.6%0.91%0.68%0.28%
Sep 2026——————

  1. 1.Cloudflare

    42.9%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share -0.1 points.

  2. 2.Netlify

    27.6%

    Held 2nd. 2.7M estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  3. 3.Vercel

    27.6%

    Held 3rd. 2.7M estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  4. 4.Akamai

    0.91%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Fastly

    0.68%

    Held 5th. 67.2K estimated branded searches, +8.6% vs prior month. Share -0.1 points.

  6. 6.Fly.io

    0.28%

    Held 6th. 27.3K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Vercel and its closest rivals

How has branded search demand for Vercel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vercel worldwide rose from 1.2M to 2.7M.
  • Across the 11 months ending August 2026, Vercel’s estimated Share of Search among edge computing platforms worldwide increased from 25.7% to 27.6%.
  • Across the 11 months ending August 2026, Vercel’s estimated Share of Search among edge computing platforms worldwide peaked at 31.5% in April 2026 and was lowest at 10.4% in November 2025.
  • Across the 11 months ending August 2026, Vercel fell from 2nd to 3rd among edge computing platforms worldwide.

How did search popularity change for edge computing platforms worldwide in August 2026?

  1. Akamai’s estimated Share of Search among edge computing platforms worldwide has lost ground for 3 months in a row, from 1.6% to 0.91% in August 2026.

  2. Estimated monthly branded searches for Netlify worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026.

  3. Estimated monthly branded searches for Vercel worldwide rose 124.6% over 11 measured months, from 1.2M to 2.7M in August 2026.

  4. Estimated monthly branded searches for Cloudflare worldwide rose 85.9% over 11 measured months, from 2.3M to 4.3M in August 2026.

  5. Estimated monthly branded searches for Fly.io worldwide rose 22.5% over 11 measured months, from 22.3K to 27.3K in August 2026.

Where does Vercel compete?

Vercel is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Edge computing platforms3rd of 627.6%Shown above
Serverless platforms2nd of 449.4%Show ranking

How is Vercel measured?

Brandwave collects information about searches that people make online using Vercel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vercel

Do you work for Vercel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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