Brandwave

Google Cloud vs Vercel:Which is more popular?

In September 2026, Vercel had more branded searches than Google Cloud among cloud hosting platforms worldwide. Vercel had about 2.7 million branded searches, while Google Cloud had 2.6 million. Vercel made up 20.9% of all cloud hosting platform searches we track, and Google Cloud accounted for 20.2%. When we asked ChatGPT and Google AI Overviews about cloud hosting platforms, Google Cloud appeared in all five answers and Vercel in three. Google Cloud was mentioned before Vercel in four out of five answers.

Among cloud hosting platforms worldwide in September 2026

Who do people search for more?

Vercel and Google Cloud are searched for about as often as each other.

Vercel 2.7M searchesGoogle Cloud 2.6M searches

Who does AI mention more?

Google Cloud, mentioned in every answer we collected

Google Cloud in 5 of 5Vercel in 3 of 5

Who does AI recommend more?

Google Cloud, named ahead of Vercel in 4 of 5 answers

Google Cloud first in 4Vercel first in 1

Follow Google Cloud vs Vercel and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cloud hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Cloud appeared in all five answers. Vercel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Google Cloud was listed before Vercel in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon Web Services1st
  2. Google Cloud2nd
  3. Microsoft Azure3rd
  4. Vercel4th
  5. Cloudways5th
  6. DigitalOcean6th
  7. Cloudflare7th
  8. Linode–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Web Services5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Azure4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DigitalOcean4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vercel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloudflare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloudways2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Linode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud hosting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Google Cloud or Vercel more popular in search?

This chart shows how often people search Google for Google Cloud and Vercel by name. Each line represents a brand's share of searches for all eight cloud hosting platforms we track, month by month, from English-language searches worldwide.

Google Cloud and Vercel among cloud hosting platforms worldwide, by month

Share of searches by month for Vercel, Google Cloud. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudflareVercelGoogle CloudAmazon Web ServicesMicrosoft AzureLinodeCloudwaysDigitalOcean
Oct 202516.2%8.8%16.4%44.2%13.2%0.65%0.53%<0.01%
Nov 202555.3%7.4%13.7%13.6%9.1%0.45%0.45%<0.01%
Dec 202538%11.3%21.1%17%11.3%0.69%0.69%<0.01%
Jan 202627.4%15%22.7%18.3%15%0.74%0.74%<0.01%
Feb 202626.9%18%24%18%12%0.49%0.73%<0.01%
Mar 202627%18%23.7%18%12.1%0.4%0.73%<0.01%
Apr 202627.9%22.8%22.7%15.2%10.2%0.41%0.75%<0.01%
May 202629.7%19.8%22.2%16.2%10.8%0.44%0.8%0%
Jun 202629.3%19.6%23.2%16%10.7%0.53%0.65%0%
Jul 202630%20%21.5%16.4%10.9%0.54%0.66%<0.01%
Aug 202632.3%21.6%20.9%14.5%9.6%0.48%0.58%0%
Sep 202631.2%20.9%20.2%17.1%9.3%0.69%0.57%<0.01%

How has the Google Cloud and Vercel comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Vercel took it in April 2026, Google Cloud took it in May 2026, Vercel took it in August 2026.
  • Across the 12 months ending September 2026, Google Cloud’s share of searches among cloud hosting platforms worldwide moved from 16.4% to 20.2%, and its estimated monthly branded searches moved from 2.3M to 2.6M.
  • Across the 12 months ending September 2026, Vercel’s share of searches among cloud hosting platforms worldwide moved from 8.8% to 20.9%, and its estimated monthly branded searches moved from 1.2M to 2.7M.

How did search popularity change for cloud hosting platforms worldwide in September 2026?

2 changes

  1. In September 2026, Google Cloud lost share of searches among cloud hosting platforms worldwide, from 20.9% to 20.2%.

  2. In September 2026, Vercel lost share of searches among cloud hosting platforms worldwide, from 21.6% to 20.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Google Cloud’s and Vercel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Cloud

4 branded search terms

  • google cloud
  • google cloud console
  • google cloud messaging
  • google cloud platform

Vercel

1 branded search term

  • vercel

How the Brand Demand Index is measured

Other head-to-heads among cloud hosting platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free