Brandwave

Cloud hosting platforms:Which brands are most popular in search?

In August 2026, Amazon Web Services was the most searched among cloud hosting platforms worldwide, with an estimated 1.9M branded searches and 39.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Amazon Web Services39.2%
  2. Google Cloud25.1%
  3. Microsoft Azure25.1%
  4. DigitalOcean9.4%
  5. Linode1.2%

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Share of SearchLeaderboard

Compare the clouds teams run infrastructure on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cloud hosting platforms worldwide, by month

Share of Search by month for Amazon Web Services, Google Cloud, Microsoft Azure, DigitalOcean. The figures are in the table below the chart.

View monthly share of search table
MonthAmazon Web ServicesGoogle CloudMicrosoft AzureDigitalOceanLinode
Oct 202563.5%12.4%18.6%4.6%0.92%
Nov 202541.9%21.8%26.8%8.1%1.3%
Dec 202539.4%24.9%24.9%9.3%1.5%
Jan 202637.4%23.5%28.9%8.8%1.4%
Feb 202639.6%25%25%9.3%1%
Mar 202639.5%25.2%25.2%9.3%0.83%
Apr 202639.7%25%25%9.3%1%
May 202638.7%24.6%24.6%11.2%1%
Jun 202639.4%25%25%9.3%1.2%
Jul 202641.2%21.5%26.2%9.8%1.3%
Aug 202639.2%25.1%25.1%9.4%1.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Amazon Web Services

    39.2%

    Held 1st. 1.9M estimated branded searches, -0.39% vs prior month. Share -2 points.

  2. 2.Google Cloud

    25.1%

    Moved from 3rd to 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +3.6 points.

  3. 3.Microsoft Azure

    25.1%

    Moved from 2nd to 3rd. 1.2M estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.DigitalOcean

    9.4%

    Held 4th. 457K estimated branded searches, +0.31% vs prior month. Share -0.4 points.

  5. 5.Linode

    1.2%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among cloud hosting platforms worldwide?

In August 2026, Amazon Web Services was the most searched among cloud hosting platforms worldwide, with an estimated 1.9M branded searches and 39.2% estimated Share of Search within this set. Google Cloud is in 2nd place, 14.1 percentage points behind at 25.1% Share of Search.

Global cloud hosting platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Amazon Web Services63.5% → 39.2%63.5%Oct 202537.4%Jan 20261st
Google Cloud12.4% → 25.1%25.2%Mar 202612.4%Oct 20253rd → 2nd
Microsoft Azure18.6% → 25.1%28.9%Jan 202618.6%Oct 20252nd → 3rd
DigitalOcean4.6% → 9.4%11.2%May 20264.6%Oct 20254th
Linode0.92% → 1.2%1.5%Dec 20250.83%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud hosting platforms worldwide decreased from 63.5% to 39.2%.
  • Across the 11 months ending August 2026, Google Cloud’s estimated Share of Search among cloud hosting platforms worldwide increased from 12.4% to 25.1%.
  • Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud hosting platforms worldwide increased from 18.6% to 25.1%.
  • Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud hosting platforms worldwide increased from 4.6% to 9.4%.
  • Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud hosting platforms worldwide peaked at 63.5% in October 2025 and was lowest at 37.4% in January 2026.
  • Across the 11 months ending August 2026, Google Cloud’s estimated Share of Search among cloud hosting platforms worldwide peaked at 25.2% in March 2026 and was lowest at 12.4% in October 2025.
  • Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud hosting platforms worldwide peaked at 28.9% in January 2026 and was lowest at 18.6% in October 2025.
  • Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud hosting platforms worldwide peaked at 11.2% in May 2026 and was lowest at 4.6% in October 2025.
  • Across the 11 months ending August 2026, Google Cloud rose from 3rd to 2nd among cloud hosting platforms worldwide.
  • Across the 11 months ending August 2026, Microsoft Azure fell from 2nd to 3rd among cloud hosting platforms worldwide.
  • Across the 11 months ending August 2026, Linode held steady: its estimated Share of Search among cloud hosting platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for cloud hosting platforms worldwide in August 2026?

  1. In August 2026, Google Cloud overtook Microsoft Azure to rank 2nd among cloud hosting platforms worldwide, at 25.1%.

  2. In August 2026, Amazon Web Services lost estimated Share of Search among cloud hosting platforms worldwide, from 41.2% to 39.2%.

  3. In August 2026, Microsoft Azure lost estimated Share of Search among cloud hosting platforms worldwide, from 26.2% to 25.1%.

  4. Estimated monthly branded searches for Linode worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

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