Google Cloud vs Microsoft Azure:Which is more popular by branded search?
In August 2026, Google Cloud and Microsoft Azure were level on Share of Search among cloud hosting platforms worldwide, with an estimated 1.2M branded searches each, at 25.1% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Cloud or Microsoft Azure?
Compare the clouds teams run infrastructure on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Cloud, Microsoft Azure. The figures are in the table below the chart.
View monthly share of search table
| Month | Amazon Web Services | Google Cloud | Microsoft Azure | DigitalOcean | Linode |
|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 12.4% | 18.6% | 4.6% | 0.92% |
| Nov 2025 | 41.9% | 21.8% | 26.8% | 8.1% | 1.3% |
| Dec 2025 | 39.4% | 24.9% | 24.9% | 9.3% | 1.5% |
| Jan 2026 | 37.4% | 23.5% | 28.9% | 8.8% | 1.4% |
| Feb 2026 | 39.6% | 25% | 25% | 9.3% | 1% |
| Mar 2026 | 39.5% | 25.2% | 25.2% | 9.3% | 0.83% |
| Apr 2026 | 39.7% | 25% | 25% | 9.3% | 1% |
| May 2026 | 38.7% | 24.6% | 24.6% | 11.2% | 1% |
| Jun 2026 | 39.4% | 25% | 25% | 9.3% | 1.2% |
| Jul 2026 | 41.2% | 21.5% | 26.2% | 9.8% | 1.3% |
| Aug 2026 | 39.2% | 25.1% | 25.1% | 9.4% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Google Cloud and Microsoft Azure comparison changed over the last 12 months?
3 findings
- Google Cloud was ahead of Microsoft Azure in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Cloud’s estimated Share of Search among cloud hosting platforms worldwide moved from 12.4% to 25.1%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud hosting platforms worldwide moved from 18.6% to 25.1%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
How did search popularity change for cloud hosting platforms worldwide in August 2026?
2 changes
In August 2026, Google Cloud overtook Microsoft Azure to rank 2nd among cloud hosting platforms worldwide, at 25.1%.
In August 2026, Microsoft Azure lost estimated Share of Search among cloud hosting platforms worldwide, from 26.2% to 25.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Google Cloud’s and Microsoft Azure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Cloud
1 branded search term
- google cloud
Microsoft Azure
1 branded search term
- azure
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.