How popular isMicrosoft Azure in search?
In August 2026, there were an estimated 1.2M branded searches for Microsoft Azure worldwide which is down 33.3% over the last 11 months. Microsoft Azure holds 25.1% estimated Share of Search among cloud hosting platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Amazon Web Services39.2%
Google Cloud25.1%Microsoft Azure25.1%
DigitalOcean9.4%Linode1.2%
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Which cloud hosting platforms compete with Microsoft Azure?
Share of Search by month for Amazon Web Services, Google Cloud, Microsoft Azure, DigitalOcean. The figures are in the table below the chart.
View monthly share of search table
| Month | Amazon Web Services | Google Cloud | Microsoft Azure | DigitalOcean | Linode |
|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 12.4% | 18.6% | 4.6% | 0.92% |
| Nov 2025 | 41.9% | 21.8% | 26.8% | 8.1% | 1.3% |
| Dec 2025 | 39.4% | 24.9% | 24.9% | 9.3% | 1.5% |
| Jan 2026 | 37.4% | 23.5% | 28.9% | 8.8% | 1.4% |
| Feb 2026 | 39.6% | 25% | 25% | 9.3% | 1% |
| Mar 2026 | 39.5% | 25.2% | 25.2% | 9.3% | 0.83% |
| Apr 2026 | 39.7% | 25% | 25% | 9.3% | 1% |
| May 2026 | 38.7% | 24.6% | 24.6% | 11.2% | 1% |
| Jun 2026 | 39.4% | 25% | 25% | 9.3% | 1.2% |
| Jul 2026 | 41.2% | 21.5% | 26.2% | 9.8% | 1.3% |
| Aug 2026 | 39.2% | 25.1% | 25.1% | 9.4% | 1.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.2% | 1.9M | -0.39% | -2 points | |
| 2, moved from 3rd to 2nd | 25.1% | 1.2M | +22% | +3.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 25.1% | 1.2M | 0% | -1.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.4% | 457K | +0.31% | -0.4 points | |
| 5, held 5th | 1.2% | 60.5K | 0% | -0.1 points |
39.2%
Held 1st. 1.9M estimated branded searches, -0.39% vs prior month. Share -2 points.
25.1%
Moved from 3rd to 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +3.6 points.
25.1%
Moved from 2nd to 3rd. 1.2M estimated branded searches, 0% vs prior month. Share -1.2 points.
9.4%
Held 4th. 457K estimated branded searches, +0.31% vs prior month. Share -0.4 points.
5.
1.2%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Microsoft Azure and its closest rivals
How has branded search demand for Microsoft Azure changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Azure worldwide fell from 1.8M to 1.2M.
- Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud hosting platforms worldwide increased from 18.6% to 25.1%.
- Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud hosting platforms worldwide peaked at 28.9% in January 2026 and was lowest at 18.6% in October 2025.
- Across the 11 months ending August 2026, Microsoft Azure fell from 2nd to 3rd among cloud hosting platforms worldwide.
How did search popularity change for cloud hosting platforms worldwide in August 2026?
4 changes
In August 2026, Google Cloud overtook Microsoft Azure to rank 2nd among cloud hosting platforms worldwide, at 25.1%.
In August 2026, Amazon Web Services lost estimated Share of Search among cloud hosting platforms worldwide, from 41.2% to 39.2%.
In August 2026, Microsoft Azure lost estimated Share of Search among cloud hosting platforms worldwide, from 26.2% to 25.1%.
Estimated monthly branded searches for Linode worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
How is Microsoft Azure measured?
Brandwave collects information about searches that people make online using Microsoft Azure’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- azure
Who owns Microsoft Azure?
Microsoft Azure is owned by Microsoft. Brandwave also tracks 
GitHub Actions, GitHub Copilot, 
Microsoft 365, 
Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, 
Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, 
OneNote, 
Outlook, Power Automate, Power BI, SharePoint and 
Xbox, owned by the same company, worldwide.
Do you work for Microsoft Azure? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Microsoft Azure your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.