Amazon Web Services vs Microsoft Azure:Which is more popular by branded search?
In August 2026, Amazon Web Services had more branded searches than Microsoft Azure among cloud hosting platforms worldwide. Amazon Web Services was estimated to have 1.9M branded searches compared to Microsoft Azure’s 1.2M, and held a 39.2% Share of Search versus Microsoft Azure’s 25.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon Web Services or Microsoft Azure?
Compare the clouds teams run infrastructure on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazon Web Services, Microsoft Azure. The figures are in the table below the chart.
View monthly share of search table
| Month | Amazon Web Services | Google Cloud | Microsoft Azure | DigitalOcean | Linode |
|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 12.4% | 18.6% | 4.6% | 0.92% |
| Nov 2025 | 41.9% | 21.8% | 26.8% | 8.1% | 1.3% |
| Dec 2025 | 39.4% | 24.9% | 24.9% | 9.3% | 1.5% |
| Jan 2026 | 37.4% | 23.5% | 28.9% | 8.8% | 1.4% |
| Feb 2026 | 39.6% | 25% | 25% | 9.3% | 1% |
| Mar 2026 | 39.5% | 25.2% | 25.2% | 9.3% | 0.83% |
| Apr 2026 | 39.7% | 25% | 25% | 9.3% | 1% |
| May 2026 | 38.7% | 24.6% | 24.6% | 11.2% | 1% |
| Jun 2026 | 39.4% | 25% | 25% | 9.3% | 1.2% |
| Jul 2026 | 41.2% | 21.5% | 26.2% | 9.8% | 1.3% |
| Aug 2026 | 39.2% | 25.1% | 25.1% | 9.4% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Amazon Web Services and Microsoft Azure comparison changed over the last 12 months?
3 findings
- Amazon Web Services was ahead of Microsoft Azure in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud hosting platforms worldwide moved from 63.5% to 39.2%, and its estimated monthly branded searches moved from 6.2M to 1.9M.
- Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud hosting platforms worldwide moved from 18.6% to 25.1%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
How did search popularity change for cloud hosting platforms worldwide in August 2026?
3 changes
In August 2026, Google Cloud overtook Microsoft Azure to rank 2nd among cloud hosting platforms worldwide, at 25.1%.
In August 2026, Amazon Web Services lost estimated Share of Search among cloud hosting platforms worldwide, from 41.2% to 39.2%.
In August 2026, Microsoft Azure lost estimated Share of Search among cloud hosting platforms worldwide, from 26.2% to 25.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Web Services’ and Microsoft Azure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Web Services
8 branded search terms
- amazon s3
- amazon web services
- amazon web services app
- amazon web services cloud storage
- amazon web services software
- amazonwebservices
- aws amazon com
- aws s3
Microsoft Azure
1 branded search term
- azure
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.