Brandwave

How popular isAmazon Web Services in search?

In August 2026, there were an estimated 1.9M branded searches for Amazon Web Services worldwide which is down 69.5% over the last 11 months. Amazon Web Services holds 28.2% estimated Share of Search among cloud object storage providers worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare62.9%
  2. Amazon Web Services28.2%
  3. DigitalOcean6.8%
  4. Backblaze2%
  5. Wasabi0.15%
Amazon Web Services website (opens in a new tab)

Follow Amazon Web Services and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which cloud object storage providers compete with Amazon Web Services?

Amazon Web Services against cloud object storage providers worldwide, by month

Share of Search by month for Cloudflare, Amazon Web Services, DigitalOcean. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareAmazon Web ServicesDigitalOceanBackblazeWasabi
Oct 202525.1%68.5%5%1.3%0.15%
Nov 202576%19.2%3.7%0.94%0.09%
Dec 202562.4%28.9%6.8%1.7%0.17%
Jan 202652.8%36.2%8.5%2.3%0.24%
Feb 202653.3%36.3%8.5%1.7%0.22%
Mar 202648.6%40%9.5%1.7%0.22%
Apr 202658.3%32.4%7.6%1.5%0.21%
May 202657.6%31.5%9.1%1.7%0.21%
Jun 202658.4%31.7%7.5%2.2%0.17%
Jul 202658.5%31.8%7.6%1.9%0.18%
Aug 202662.9%28.2%6.8%2%0.15%
Sep 2026—————

  1. 1.Cloudflare

    62.9%

    held 1st · 4.3M estimated branded searches · +21% vs prior month · +4.4 points

  2. 2.Amazon Web Services

    28.2%

    held 2nd · 1.9M estimated branded searches · -0.39% vs prior month · -3.7 points

  3. 3.DigitalOcean

    6.8%

    held 3rd · 457K estimated branded searches · +0.31% vs prior month · -0.8 points

  4. 4.Backblaze

    2%

    held 4th · 135K estimated branded searches · +19.2% vs prior month · +0.1 points

  5. 5.Wasabi

    0.15%

    held 5th · 10.4K estimated branded searches · -0.76% vs prior month · 0 points

Compare search popularity between Amazon Web Services and its closest rivals

How has branded search demand for Amazon Web Services changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Web Services worldwide fell from 6.2M to 1.9M.
  • Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud object storage providers worldwide decreased from 68.5% to 28.2%.
  • Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud object storage providers worldwide peaked at 68.5% in October 2025 and was lowest at 19.2% in November 2025.
  • Across the 11 months ending August 2026, Amazon Web Services fell from 1st to 2nd among cloud object storage providers worldwide.

How did search popularity change for cloud object storage providers worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among cloud object storage providers worldwide, from 58.5% to 62.9%.

  2. In August 2026, Amazon Web Services lost estimated Share of Search among cloud object storage providers worldwide, from 31.8% to 28.2%.

  3. In August 2026, DigitalOcean lost estimated Share of Search among cloud object storage providers worldwide, from 7.6% to 6.8%.

  4. Estimated monthly branded searches for Backblaze worldwide rose 16.9% over 11 measured months, from 115K to 135K in August 2026.

  5. Estimated monthly branded searches for Wasabi worldwide fell 24.9% over 11 measured months, from 13.9K to 10.4K in August 2026.

How is Amazon Web Services measured?

Brandwave collects information about searches that people make online using Amazon Web Services’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • amazon s3
  • amazon web services
  • amazon web services app
  • amazon web services cloud storage
  • amazon web services software
  • amazonwebservices
  • aws amazon com
  • aws s3

How the Brand Demand Index is measured

Who owns Amazon Web Services?

Amazon Web Services is owned by Amazon. Brandwave also tracks Amazon Connect, eero and Ring, owned by the same company, worldwide.

Do you work for Amazon Web Services? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Amazon Web Services your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record