Amazon Web Services vs Azure Blob Storage:Which is more popular?
In September 2026, Amazon Web Services had more branded searches than Azure Blob Storage among cloud object storage providers worldwide. Amazon Web Services had about 2.2 million branded searches, while Azure Blob Storage had 22,200. Amazon Web Services made up 31.5% of all cloud object storage provider searches we track, and Azure Blob Storage accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about cloud object storage providers, both Amazon Web Services and Azure Blob Storage appeared in all five answers. Amazon Web Services was mentioned before Azure Blob Storage in every answer.
Who do people search for more?
Amazon Web Services, about 101 searches for every 1 for Azure Blob Storage
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Amazon Web Services, named ahead of Azure Blob Storage in every answer
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Top cloud object storage providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Amazon Web Services and Azure Blob Storage showed up in all five answers. Amazon Web Services was listed before Azure Blob Storage in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amazon Web Services5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Google Cloud Storage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Azure Blob Storage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cloudflare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wasabi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DigitalOcean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cloud object storage providers
5 answers
Asked ChatGPT
“Which cloud object storage provider should I use?”
Asked ChatGPT
“What are the best cloud object storage providers?”
Asked ChatGPT
“What's the best cloud object storage provider for application files?”
Searched Google, AI Overview
“cloud object storage providers”
Searched Google, AI Overview
“best cloud object storage”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Amazon Web Services or Azure Blob Storage more popular in search?
This chart shows how often people search Google for Amazon Web Services and Azure Blob Storage by name. Each line represents a brand's share of searches for all seven cloud object storage providers we track, month by month, from English-language searches worldwide.
Share of searches by month for Amazon Web Services, Azure Blob Storage. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cloudflare | Amazon Web Services | DigitalOcean | Backblaze | Google Cloud Storage | Azure Blob Storage | Wasabi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 67.8% | 5% | 1% | 0.82% | 0.37% | 0.15% |
| Nov 2025 | 75.9% | 18.6% | 3.8% | 0.77% | 0.61% | 0.23% | 0.09% |
| Dec 2025 | 62.3% | 27.9% | 6.9% | 1.4% | 0.92% | 0.34% | 0.17% |
| Jan 2026 | 52.5% | 35.1% | 8.7% | 1.8% | 1.2% | 0.52% | 0.24% |
| Feb 2026 | 52.8% | 35.3% | 8.7% | 1.2% | 1.2% | 0.52% | 0.22% |
| Mar 2026 | 53% | 35.4% | 8.8% | 1% | 1.2% | 0.43% | 0.2% |
| Apr 2026 | 57.8% | 31.6% | 7.8% | 1.1% | 1% | 0.47% | 0.21% |
| May 2026 | 56.8% | 31% | 9.4% | 1.1% | 1% | 0.46% | 0.21% |
| Jun 2026 | 57.5% | 31.4% | 7.8% | 1.7% | 1% | 0.46% | 0.17% |
| Jul 2026 | 57.7% | 31.5% | 7.8% | 1.4% | 1% | 0.47% | 0.18% |
| Aug 2026 | 62.5% | 27.9% | 6.9% | 1.4% | 0.76% | 0.34% | 0.15% |
| Sep 2026 | 57.5% | 31.5% | 7.8% | 1.9% | 0.85% | 0.31% | 0.14% |
How has the Amazon Web Services and Azure Blob Storage comparison changed over the last 12 months?
3 findings
- Amazon Web Services was ahead of Azure Blob Storage in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Web Services’ share of searches among cloud object storage providers worldwide moved from 67.8% to 31.5%, and its estimated monthly branded searches moved from 6.1M to 2.2M.
- Across the 12 months ending September 2026, Azure Blob Storage’s share of searches among cloud object storage providers worldwide moved from 0.37% to 0.31%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for cloud object storage providers worldwide in September 2026?
2 changes
In September 2026, Amazon Web Services gained share of searches among cloud object storage providers worldwide, from 27.9% to 31.5%.
Estimated monthly branded searches for Azure Blob Storage worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Amazon Web Services’ and Azure Blob Storage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Web Services
4 branded search terms
- amazon web services
- amazon web services app
- amazon web services software
- amazonwebservices
Azure Blob Storage
1 branded search term
- azure blob storage
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