Brandwave

How popular isAzure Blob Storage?

In September 2026, people searched for Azure Blob Storage by name about 22,200 times worldwide, a 32.9% decrease from the previous year. These searches made up 0.31% of all global cloud object storage provider searches, placing Azure Blob Storage sixth out of seven providers. When we asked both ChatGPT and Google AI Overviews about cloud object storage providers, Azure Blob Storage appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Azure Blob Storage is the sixth most searched of 7 competitors and the third most recommended in AI answers.

  1. CloudflareShare of searches 57.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. Amazon Web ServicesShare of searches 31.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. DigitalOceanShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BackblazeShare of searches 1.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  5. Azure Blob StorageShare of searches 0.31%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top cloud object storage providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Azure Blob Storage appeared in all five answers. Azure Blob Storage is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon Web Services1st
  2. Google Cloud Storage2nd
  3. Azure Blob Storage3rd
  4. Cloudflare4th
  5. Backblaze5th
  6. Wasabi6th
  7. DigitalOcean–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amazon Web Services5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Cloud Storage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Blob Storage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cloudflare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wasabi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DigitalOcean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud object storage providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which cloud object storage providers compete with Azure Blob Storage?

Azure Blob Storage against cloud object storage providers worldwide, by month

Share of searches by month for Cloudflare, Amazon Web Services, DigitalOcean, Azure Blob Storage. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudflareAmazon Web ServicesDigitalOceanBackblazeGoogle Cloud StorageAzure Blob StorageWasabi
Oct 202524.8%67.8%5%1%0.82%0.37%0.15%
Nov 202575.9%18.6%3.8%0.77%0.61%0.23%0.09%
Dec 202562.3%27.9%6.9%1.4%0.92%0.34%0.17%
Jan 202652.5%35.1%8.7%1.8%1.2%0.52%0.24%
Feb 202652.8%35.3%8.7%1.2%1.2%0.52%0.22%
Mar 202653%35.4%8.8%1%1.2%0.43%0.2%
Apr 202657.8%31.6%7.8%1.1%1%0.47%0.21%
May 202656.8%31%9.4%1.1%1%0.46%0.21%
Jun 202657.5%31.4%7.8%1.7%1%0.46%0.17%
Jul 202657.7%31.5%7.8%1.4%1%0.47%0.18%
Aug 202662.5%27.9%6.9%1.4%0.76%0.34%0.15%
Sep 202657.5%31.5%7.8%1.9%0.85%0.31%0.14%

  1. 1.Cloudflare

    57.5%

    Held 1st. 4.1M estimated branded searches, -<0.01% vs prior month. Share -4.9 points.

  2. 2.Amazon Web Services

    31.5%

    Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +3.6 points.

  3. 3.DigitalOcean

    7.8%

    Held 3rd. 552K estimated branded searches, +21.9% vs prior month. Share +0.8 points.

  4. 4.Backblaze

    1.9%

    Held 4th. 137K estimated branded searches, +46.2% vs prior month. Share +0.5 points.

  5. 5.Google Cloud Storage

    0.85%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Azure Blob Storage

    0.31%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Wasabi

    0.14%

    Held 7th. 10.1K estimated branded searches, -0.59% vs prior month. Share 0 points.

Compare popularity between Azure Blob Storage and its closest rivals

Every comparison with Azure Blob Storage

6 comparisons

How has branded search demand for Azure Blob Storage changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Azure Blob Storage worldwide fell from 33.1K to 22.2K.
  • Across the 12 months ending September 2026, Azure Blob Storage’s share of searches among cloud object storage providers worldwide held steady, from 0.37% to 0.31%.

How did search popularity change for cloud object storage providers worldwide in September 2026?

6 changes

  1. In September 2026, Amazon Web Services gained share of searches among cloud object storage providers worldwide, from 27.9% to 31.5%.

  2. In September 2026, DigitalOcean gained share of searches among cloud object storage providers worldwide, from 6.9% to 7.8%.

  3. In September 2026, Cloudflare lost share of searches among cloud object storage providers worldwide, from 62.5% to 57.5%.

  4. Estimated monthly branded searches for Backblaze worldwide rose 48% over 12 measured months, from 92.7K to 137K in September 2026.

  5. Estimated monthly branded searches for Azure Blob Storage worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.

  6. Estimated monthly branded searches for Wasabi worldwide fell 25.6% over 12 measured months, from 13.5K to 10.1K in September 2026.

How are Azure Blob Storage’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Azure Blob Storage’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • azure blob storage

How the Brand Demand Index is measured

Who owns Azure Blob Storage?

Azure Blob Storage is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

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