Brandwave

How popular isBackblaze in search?

In August 2026, there were an estimated 135K branded searches for Backblaze worldwide which is up 16.9% over the last 11 months. Backblaze holds 2% estimated Share of Search among cloud object storage providers worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare62.9%
  2. Amazon Web Services28.2%
  3. DigitalOcean6.8%
  4. Backblaze2%
  5. Wasabi0.15%
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Which cloud object storage providers compete with Backblaze?

Backblaze against cloud object storage providers worldwide, by month

Share of Search by month for Cloudflare, Amazon Web Services, DigitalOcean, Backblaze. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareAmazon Web ServicesDigitalOceanBackblazeWasabi
Oct 202525.1%68.5%5%1.3%0.15%
Nov 202576%19.2%3.7%0.94%0.09%
Dec 202562.4%28.9%6.8%1.7%0.17%
Jan 202652.8%36.2%8.5%2.3%0.24%
Feb 202653.3%36.3%8.5%1.7%0.22%
Mar 202648.6%40%9.5%1.7%0.22%
Apr 202658.3%32.4%7.6%1.5%0.21%
May 202657.6%31.5%9.1%1.7%0.21%
Jun 202658.4%31.7%7.5%2.2%0.17%
Jul 202658.5%31.8%7.6%1.9%0.18%
Aug 202662.9%28.2%6.8%2%0.15%
Sep 2026—————

  1. 1.Cloudflare

    62.9%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +4.4 points.

  2. 2.Amazon Web Services

    28.2%

    Held 2nd. 1.9M estimated branded searches, -0.39% vs prior month. Share -3.7 points.

  3. 3.DigitalOcean

    6.8%

    Held 3rd. 457K estimated branded searches, +0.31% vs prior month. Share -0.8 points.

  4. 4.Backblaze

    2%

    Held 4th. 135K estimated branded searches, +19.2% vs prior month. Share +0.1 points.

  5. 5.Wasabi

    0.15%

    Held 5th. 10.4K estimated branded searches, -0.76% vs prior month. Share 0 points.

Compare search popularity between Backblaze and its closest rivals

How has branded search demand for Backblaze changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Backblaze worldwide rose from 115K to 135K.
  • Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud object storage providers worldwide increased from 1.3% to 2%.
  • Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud object storage providers worldwide peaked at 2.3% in January 2026 and was lowest at 0.94% in November 2025.

How did search popularity change for cloud object storage providers worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among cloud object storage providers worldwide, from 58.5% to 62.9%.

  2. In August 2026, Amazon Web Services lost estimated Share of Search among cloud object storage providers worldwide, from 31.8% to 28.2%.

  3. In August 2026, DigitalOcean lost estimated Share of Search among cloud object storage providers worldwide, from 7.6% to 6.8%.

  4. Estimated monthly branded searches for Backblaze worldwide rose 16.9% over 11 measured months, from 115K to 135K in August 2026.

  5. Estimated monthly branded searches for Wasabi worldwide fell 24.9% over 11 measured months, from 13.9K to 10.4K in August 2026.

Where does Backblaze compete?

Backblaze is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cloud object storage providers4th of 52%Shown above
Backup software1st of 539.8%Show ranking
Cloud backup services1st of 551.8%Show ranking

How is Backblaze measured?

Brandwave collects information about searches that people make online using Backblaze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • backblaze
  • backblaze app
  • backblaze b2
  • backblaze backup
  • backblaze cloud backup
  • backblaze cloud storage
  • backblaze com
  • backblaze object storage
  • backblaze software

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How the Brand Demand Index is measured

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