Backblaze vs DigitalOcean:Which is more popular by branded search?
In August 2026, DigitalOcean had more branded searches than Backblaze among cloud object storage providers worldwide. DigitalOcean was estimated to have 457K branded searches compared to Backblaze’s 135K, and held a 6.8% Share of Search versus Backblaze’s 2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Backblaze vs DigitalOcean and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Backblaze or DigitalOcean?
Compare services and tools used to store application files and objects in the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DigitalOcean, Backblaze. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudflare | Amazon Web Services | DigitalOcean | Backblaze | Wasabi |
|---|---|---|---|---|---|
| Oct 2025 | 25.1% | 68.5% | 5% | 1.3% | 0.15% |
| Nov 2025 | 76% | 19.2% | 3.7% | 0.94% | 0.09% |
| Dec 2025 | 62.4% | 28.9% | 6.8% | 1.7% | 0.17% |
| Jan 2026 | 52.8% | 36.2% | 8.5% | 2.3% | 0.24% |
| Feb 2026 | 53.3% | 36.3% | 8.5% | 1.7% | 0.22% |
| Mar 2026 | 48.6% | 40% | 9.5% | 1.7% | 0.22% |
| Apr 2026 | 58.3% | 32.4% | 7.6% | 1.5% | 0.21% |
| May 2026 | 57.6% | 31.5% | 9.1% | 1.7% | 0.21% |
| Jun 2026 | 58.4% | 31.7% | 7.5% | 2.2% | 0.17% |
| Jul 2026 | 58.5% | 31.8% | 7.6% | 1.9% | 0.18% |
| Aug 2026 | 62.9% | 28.2% | 6.8% | 2% | 0.15% |
| Sep 2026 | — | — | — | — | — |
How has the Backblaze and DigitalOcean comparison changed over the last 12 months?
3 findings
- DigitalOcean was ahead of Backblaze in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud object storage providers worldwide moved from 1.3% to 2%, and its estimated monthly branded searches moved from 115K to 135K.
- Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud object storage providers worldwide moved from 5% to 6.8%, and its estimated monthly branded searches moved from 455K to 457K.
How did search popularity change for cloud object storage providers worldwide in August 2026?
2 changes
In August 2026, DigitalOcean lost estimated Share of Search among cloud object storage providers worldwide, from 7.6% to 6.8%.
Estimated monthly branded searches for Backblaze worldwide rose 16.9% over 11 measured months, from 115K to 135K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Backblaze’s and DigitalOcean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Backblaze
9 branded search terms
- backblaze
- backblaze app
- backblaze b2
- backblaze backup
- backblaze cloud backup
- backblaze cloud storage
- backblaze com
- backblaze object storage
- backblaze software
DigitalOcean
7 branded search terms
- cloud storage digitalocean
- digitalocean
- digitalocean app
- digitalocean cloud storage
- digitalocean com
- digitalocean object storage
- digitalocean spaces
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.