Amazon Web Services vs Cloudflare:Which is searched more?
In September 2026, Cloudflare had more branded searches than Amazon Web Services among cloud object storage providers worldwide. Cloudflare had about 4.1 million branded searches, while Amazon Web Services had 2.2 million. Cloudflare made up 57.5% of all cloud object storage provider searches we track, and Amazon Web Services accounted for 31.5%. These are worldwide searches for English-language branded terms.
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Is Amazon Web Services or Cloudflare more popular in search?
Compare services and tools used to store application files and objects in the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Cloudflare, Amazon Web Services. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cloudflare | Amazon Web Services | DigitalOcean | Backblaze | Google Cloud Storage | Azure Blob Storage | Wasabi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 67.8% | 5% | 1% | 0.82% | 0.37% | 0.15% |
| Nov 2025 | 75.9% | 18.6% | 3.8% | 0.77% | 0.61% | 0.23% | 0.09% |
| Dec 2025 | 62.3% | 27.9% | 6.9% | 1.4% | 0.92% | 0.34% | 0.17% |
| Jan 2026 | 52.5% | 35.1% | 8.7% | 1.8% | 1.2% | 0.52% | 0.24% |
| Feb 2026 | 52.8% | 35.3% | 8.7% | 1.2% | 1.2% | 0.52% | 0.22% |
| Mar 2026 | 53% | 35.4% | 8.8% | 1% | 1.2% | 0.43% | 0.2% |
| Apr 2026 | 57.8% | 31.6% | 7.8% | 1.1% | 1% | 0.47% | 0.21% |
| May 2026 | 56.8% | 31% | 9.4% | 1.1% | 1% | 0.46% | 0.21% |
| Jun 2026 | 57.5% | 31.4% | 7.8% | 1.7% | 1% | 0.46% | 0.17% |
| Jul 2026 | 57.7% | 31.5% | 7.8% | 1.4% | 1% | 0.47% | 0.18% |
| Aug 2026 | 62.5% | 27.9% | 6.9% | 1.4% | 0.76% | 0.34% | 0.15% |
| Sep 2026 | 57.5% | 31.5% | 7.8% | 1.9% | 0.85% | 0.31% | 0.14% |
How has the Amazon Web Services and Cloudflare comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Cloudflare took it in November 2025.
- Across the 12 months ending September 2026, Amazon Web Services’ share of searches among cloud object storage providers worldwide moved from 67.8% to 31.5%, and its estimated monthly branded searches moved from 6.1M to 2.2M.
- Across the 12 months ending September 2026, Cloudflare’s share of searches among cloud object storage providers worldwide moved from 24.8% to 57.5%, and its estimated monthly branded searches moved from 2.2M to 4.1M.
How did search popularity change for cloud object storage providers worldwide in September 2026?
2 changes
In September 2026, Amazon Web Services gained share of searches among cloud object storage providers worldwide, from 27.9% to 31.5%.
In September 2026, Cloudflare lost share of searches among cloud object storage providers worldwide, from 62.5% to 57.5%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Amazon Web Services’ and Cloudflare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Web Services
4 branded search terms
- amazon web services
- amazon web services app
- amazon web services software
- amazonwebservices
Cloudflare
5 branded search terms
- cloud storage cloudflare
- cloudflare
- cloudflare cloud storage
- cloudflare object storage
- object storage cloudflare
Other head-to-heads among cloud object storage providers
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