Brandwave

How popular isCloudflare in search?

In August 2026, there were an estimated 4.3M branded searches for Cloudflare worldwide which is up 85.9% over the last 11 months. Cloudflare holds 62.9% estimated Share of Search among cloud object storage providers worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare62.9%
  2. Amazon Web Services28.2%
  3. DigitalOcean6.8%
  4. Backblaze2%
  5. Wasabi0.15%
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Which cloud object storage providers compete with Cloudflare?

Cloudflare against cloud object storage providers worldwide, by month

Share of Search by month for Cloudflare, Amazon Web Services, DigitalOcean. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareAmazon Web ServicesDigitalOceanBackblazeWasabi
Oct 202525.1%68.5%5%1.3%0.15%
Nov 202576%19.2%3.7%0.94%0.09%
Dec 202562.4%28.9%6.8%1.7%0.17%
Jan 202652.8%36.2%8.5%2.3%0.24%
Feb 202653.3%36.3%8.5%1.7%0.22%
Mar 202648.6%40%9.5%1.7%0.22%
Apr 202658.3%32.4%7.6%1.5%0.21%
May 202657.6%31.5%9.1%1.7%0.21%
Jun 202658.4%31.7%7.5%2.2%0.17%
Jul 202658.5%31.8%7.6%1.9%0.18%
Aug 202662.9%28.2%6.8%2%0.15%
Sep 2026—————

  1. 1.Cloudflare

    62.9%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +4.4 points.

  2. 2.Amazon Web Services

    28.2%

    Held 2nd. 1.9M estimated branded searches, -0.39% vs prior month. Share -3.7 points.

  3. 3.DigitalOcean

    6.8%

    Held 3rd. 457K estimated branded searches, +0.31% vs prior month. Share -0.8 points.

  4. 4.Backblaze

    2%

    Held 4th. 135K estimated branded searches, +19.2% vs prior month. Share +0.1 points.

  5. 5.Wasabi

    0.15%

    Held 5th. 10.4K estimated branded searches, -0.76% vs prior month. Share 0 points.

Compare search popularity between Cloudflare and its closest rivals

How has branded search demand for Cloudflare changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cloudflare worldwide rose from 2.3M to 4.3M.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among cloud object storage providers worldwide increased from 25.1% to 62.9%.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among cloud object storage providers worldwide peaked at 76% in November 2025 and was lowest at 25.1% in October 2025.
  • Across the 11 months ending August 2026, Cloudflare rose from 2nd to 1st among cloud object storage providers worldwide.

How did search popularity change for cloud object storage providers worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among cloud object storage providers worldwide, from 58.5% to 62.9%.

  2. In August 2026, Amazon Web Services lost estimated Share of Search among cloud object storage providers worldwide, from 31.8% to 28.2%.

  3. In August 2026, DigitalOcean lost estimated Share of Search among cloud object storage providers worldwide, from 7.6% to 6.8%.

  4. Estimated monthly branded searches for Backblaze worldwide rose 16.9% over 11 measured months, from 115K to 135K in August 2026.

  5. Estimated monthly branded searches for Wasabi worldwide fell 24.9% over 11 measured months, from 13.9K to 10.4K in August 2026.

Where does Cloudflare compete?

Cloudflare is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Edge computing platforms1st of 642.9%Show ranking
Domain name registrars1st of 644%Show ranking
Website security platforms1st of 554.8%Show ranking
Cloud object storage providers1st of 562.9%Shown above
DNS management platforms1st of 572.1%Show ranking
Zero trust platforms1st of 689.9%Show ranking
DNS providers1st of 691.5%Show ranking
Caching platforms1st of 593.8%Show ranking
CDN providers1st of 594.5%Show ranking
AI gateway platforms1st of 596.2%Show ranking
Content delivery networks1st of 597.7%Show ranking

How is Cloudflare measured?

Brandwave collects information about searches that people make online using Cloudflare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • cloud storage cloudflare
  • cloudflare
  • cloudflare app
  • cloudflare cdn
  • cloudflare cloud storage
  • cloudflare com
  • cloudflare content delivery network
  • cloudflare object storage
  • cloudflare r2
  • cloudflare software
  • object storage cloudflare

Do you work for Cloudflare? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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