How popular isDigitalOcean in search?
In August 2026, there were an estimated 457K branded searches for DigitalOcean worldwide which held steady over the last 11 months. DigitalOcean holds 7.5% estimated Share of Search among cloud hosting platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Microsoft Azure40.1%
Amazon Web Services31.3%
Google Cloud20.1%
DigitalOcean7.5%Linode0.99%
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Which cloud hosting platforms compete with DigitalOcean?
Share of Search by month for Microsoft Azure, Amazon Web Services, Google Cloud, DigitalOcean. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Azure | Amazon Web Services | Google Cloud | DigitalOcean | Linode |
|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 53.5% | 10.4% | 3.9% | 0.78% |
| Nov 2025 | 42.3% | 33.1% | 17.2% | 6.4% | 1% |
| Dec 2025 | 39.9% | 31.5% | 19.9% | 7.4% | 1.2% |
| Jan 2026 | 44.9% | 29% | 18.2% | 6.8% | 1.1% |
| Feb 2026 | 40% | 31.7% | 20% | 7.5% | 0.81% |
| Mar 2026 | 40.2% | 31.5% | 20.1% | 7.4% | 0.66% |
| Apr 2026 | 40% | 31.8% | 20% | 7.5% | 0.81% |
| May 2026 | 39.4% | 31.1% | 19.7% | 9% | 0.8% |
| Jun 2026 | 40% | 31.5% | 20% | 7.5% | 0.99% |
| Jul 2026 | 41.6% | 32.6% | 17% | 7.8% | 1% |
| Aug 2026 | 40.1% | 31.3% | 20.1% | 7.5% | 0.99% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.1% | 2.4M | 0% | -1.5 points | |
| 2, held 2nd | 31.3% | 1.9M | -0.39% | -1.3 points | |
| 3, held 3rd | 20.1% | 1.2M | +22% | +3 points | |
| 4, held 4th | 7.5% | 457K | +0.31% | -0.2 points | |
| 5, held 5th | 0.99% | 60.5K | 0% | 0 points |
40.1%
Held 1st. 2.4M estimated branded searches, 0% vs prior month. Share -1.5 points.
31.3%
Held 2nd. 1.9M estimated branded searches, -0.39% vs prior month. Share -1.3 points.
20.1%
Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +3 points.
7.5%
Held 4th. 457K estimated branded searches, +0.31% vs prior month. Share -0.2 points.
5.
0.99%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between DigitalOcean and its closest rivals
Every comparison with DigitalOcean
10 comparisons
How has branded search demand for DigitalOcean changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for DigitalOcean worldwide held steady, from 455K to 457K.
- Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud hosting platforms worldwide increased from 3.9% to 7.5%.
- Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud hosting platforms worldwide peaked at 9% in May 2026 and was lowest at 3.9% in October 2025.
How did search popularity change for cloud hosting platforms worldwide in August 2026?
4 changes
In August 2026, Google Cloud gained estimated Share of Search among cloud hosting platforms worldwide, from 17% to 20.1%.
In August 2026, Microsoft Azure lost estimated Share of Search among cloud hosting platforms worldwide, from 41.6% to 40.1%.
In August 2026, Amazon Web Services lost estimated Share of Search among cloud hosting platforms worldwide, from 32.6% to 31.3%.
Estimated monthly branded searches for Linode worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
Where does DigitalOcean compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cloud object storage providers | 3rd of 5 | 6.8% | Show ranking |
| Cloud hosting platforms | 4th of 5 | 7.5% | Shown above |
| VPS hosting providers | 1st of 5 | 35.1% | Show ranking |
How is DigitalOcean measured?
Brandwave collects information about searches that people make online using DigitalOcean’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- cloud storage digitalocean
- digitalocean
- digitalocean app
- digitalocean cloud storage
- digitalocean com
- digitalocean object storage
- digitalocean spaces
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Is DigitalOcean your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.