DigitalOcean vs Hetzner:Which is searched more?
In August 2026, DigitalOcean had more branded searches than Hetzner among VPS hosting providers worldwide. DigitalOcean was estimated to have 457K branded searches compared to Hetzner’s 450K, and held a 35.1% Share of Search versus Hetzner’s 34.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DigitalOcean or Hetzner?
Compare the providers that rent virtual servers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DigitalOcean, Hetzner. The figures are in the table below the chart.
View monthly share of search table
| Month | DigitalOcean | Hetzner |
|---|---|---|
| Oct 2025 | 41.7% | 27.6% |
| Nov 2025 | 42.3% | 28% |
| Dec 2025 | 42.3% | 28% |
| Jan 2026 | 38% | 30.7% |
| Feb 2026 | 37.6% | 37.2% |
| Mar 2026 | 38.2% | 37.8% |
| Apr 2026 | 34.2% | 41.4% |
| May 2026 | 38.2% | 37.8% |
| Jun 2026 | 32.6% | 39.4% |
| Jul 2026 | 36% | 35.5% |
| Aug 2026 | 35.1% | 34.5% |
| Sep 2026 | — | — |
How has the DigitalOcean and Hetzner comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Hetzner took it in April 2026, DigitalOcean took it in May 2026, Hetzner took it in June 2026, DigitalOcean took it in July 2026.
- Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among VPS hosting providers worldwide moved from 41.7% to 35.1%, and its estimated monthly branded searches moved from 455K to 457K.
- Across the 11 months ending August 2026, Hetzner’s estimated Share of Search among VPS hosting providers worldwide moved from 27.6% to 34.5%, and its estimated monthly branded searches moved from 301K to 450K.
How did search popularity change for VPS hosting providers worldwide in August 2026?
2 changes
In August 2026, Hetzner lost estimated Share of Search among VPS hosting providers worldwide, from 35.5% to 34.5%.
In August 2026, DigitalOcean lost estimated Share of Search among VPS hosting providers worldwide, from 36% to 35.1%.
How each brand is measured
Brandwave collects information about searches that people make online using DigitalOcean’s and Hetzner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DigitalOcean
7 branded search terms
- cloud storage digitalocean
- digitalocean
- digitalocean app
- digitalocean cloud storage
- digitalocean com
- digitalocean object storage
- digitalocean spaces
Hetzner
1 branded search term
- hetzner
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.