How popular isHostinger?
In September 2026, people searched for Hostinger by name about 3.7 million times worldwide, about the same as the previous year. These searches made up 79.1% of all global VPS hosting provider searches, placing Hostinger first out of seven providers. When we asked both ChatGPT and Google AI Overviews about VPS hosting providers, Hostinger appeared in three of the five answers and was the third most recommended of the seven.
Hostinger is the most searched of 7 competitors and the third most recommended in AI answers.
HostingerShare of searches 79.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
HetznerShare of searches 9.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
OVHcloudShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
VultrShare of searches 3.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
LinodeShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top VPS hosting providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hostinger was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hostinger is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
DigitalOcean5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Vultr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hostinger3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hetzner3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cloudways3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- OVHcloud2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Linode2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about VPS hosting providers
5 answers
Asked ChatGPT
“Which VPS hosting provider should I use?”
Asked ChatGPT
“What are the best VPS hosting providers?”
Asked ChatGPT
“What's the best VPS hosting provider for a small website?”
Searched Google, AI Overview
“vps hosting providers”
Searched Google, AI Overview
“best vps hosting”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which VPS hosting providers compete with Hostinger?
Share of searches by month for Hostinger, Hetzner, OVHcloud, Vultr. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hostinger | Hetzner | OVHcloud | Vultr | Linode | Cloudways | DigitalOcean |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 6.5% | 2.9% | 2.4% | 2% | 1.6% | <0.01% |
| Nov 2025 | 84.9% | 6.6% | 2.9% | 2.4% | 1.6% | 1.6% | <0.01% |
| Dec 2025 | 84.9% | 6.6% | 2.9% | 2.4% | 1.6% | 1.6% | <0.01% |
| Jan 2026 | 84.8% | 6.9% | 3.1% | 2.5% | 1.4% | 1.4% | <0.01% |
| Feb 2026 | 82.1% | 9.7% | 3.6% | 2% | 1.1% | 1.6% | <0.01% |
| Mar 2026 | 82.1% | 9.9% | 3% | 2.4% | 0.9% | 1.6% | <0.01% |
| Apr 2026 | 82.2% | 10.1% | 3% | 2% | 0.91% | 1.7% | <0.01% |
| May 2026 | 81.8% | 10.1% | 3% | 2.5% | 0.91% | 1.7% | 0% |
| Jun 2026 | 78.6% | 11.6% | 3.5% | 3.5% | 1.3% | 1.6% | 0% |
| Jul 2026 | 80.8% | 9.8% | 3.6% | 2.9% | 1.3% | 1.6% | <0.01% |
| Aug 2026 | 80.2% | 9.7% | 4.3% | 2.9% | 1.3% | 1.6% | 0% |
| Sep 2026 | 79.1% | 9.6% | 4.3% | 3.5% | 1.9% | 1.6% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.1% | 3.7M | 0% | -1 points | |
| 2, held 2nd | 9.6% | 450K | 0% | -0.1 points | |
| 3, held 3rd | 4.3% | 201K | 0% | -0.1 points | |
| 4, held 4th | 3.5% | 165K | +22.2% | +0.6 points | |
| 5, moved from 6th to 5th | 1.9% | 90.5K | +49.6% | +0.6 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.6% | 74K | 0% | 0 pointsmoved from 5th to 6th | |
| 7, held 7th | <0.01% | 10 | — | 0 points |
79.1%
Held 1st. 3.7M estimated branded searches, 0% vs prior month. Share -1 points.
2.
Hetzner9.6%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
OVHcloud4.3%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Vultr3.5%
Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
5.
Linode1.9%
Moved from 6th to 5th. 90.5K estimated branded searches, +49.6% vs prior month. Share +0.6 points.
1.6%
Moved from 5th to 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 7th. 10 estimated branded searches, — vs prior month. Share 0 points.
Compare popularity between Hostinger and its closest rivals
Every comparison with Hostinger
26 comparisons
- GoDaddy vs Hostinger
- Hostinger vs Shopify
- Hostinger vs Wix
- Hostinger vs Vercel
- Hostinger vs Squarespace
- Hostinger vs Namecheap
- Hostinger vs WordPress
- DigitalOcean vs Hostinger
- Hostinger vs Webflow
- Hetzner vs Hostinger
- Hostinger vs Porkbun
- Hostinger vs SiteGround
- Bluehost vs Hostinger
- Hostinger vs OVHcloud
- Hostinger vs Vultr
- Hostinger vs Linode
- Cloudways vs Hostinger
- DreamHost vs Hostinger
- Framer vs Hostinger
- Hostinger vs Kinsta
- 10Web vs Hostinger
- Durable vs Hostinger
- Hostinger vs Lovable
- Hostinger vs Relume
- Dorik vs Hostinger
- Hostinger vs Mixo
How has branded search demand for Hostinger changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hostinger worldwide held steady, from 3.9M to 3.7M.
- Across the 12 months ending September 2026, Hostinger’s share of searches among VPS hosting providers worldwide decreased from 84.6% to 79.1%.
- Across the 12 months ending September 2026, Hostinger’s share of searches among VPS hosting providers worldwide peaked at 84.9% in November 2025 and was lowest at 78.6% in June 2026.
How did search popularity change for VPS hosting providers worldwide in September 2026?
5 changes
In September 2026, Linode overtook Cloudways to rank 5th among VPS hosting providers worldwide, with 1.9% of the searches.
In September 2026, Vultr gained share of searches among VPS hosting providers worldwide, from 2.9% to 3.5%.
In September 2026, Hostinger lost share of searches among VPS hosting providers worldwide, from 80.2% to 79.1%.
Hetzner’s share of searches among VPS hosting providers worldwide has lost ground for 3 months in a row, from 11.6% to 9.6% in September 2026.
Estimated monthly branded searches for OVHcloud worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.
How are Hostinger’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hostinger’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hostinger
- hostinger ai website builder
- hostinger webmail1
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Where does Hostinger compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Website builders | 3rd of 8 | 19.6% | Show ranking |
| Web hosting providers | 2nd of 10 | 28.5% | Show ranking |
| Domain and hosting providers | 2nd of 7 | 37.5% | Show ranking |
| VPS hosting providers | 1st of 7 | 79.1% | Shown above |
| AI website builders | 7th of 9 | 1.9% | Show ranking |
Is Hostinger your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.