Brandwave

VPS hosting providers:Which brands are most popular in search?

In August 2026, DigitalOcean was the most searched among VPS hosting providers worldwide, with an estimated 457K branded searches and 35.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DigitalOcean35.1%
  2. Hetzner34.5%
  3. OVHcloud15.4%
  4. Vultr10.4%
  5. Linode4.6%

Follow VPS hosting providers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the providers that rent virtual servers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among VPS hosting providers worldwide, by month

Share of Search by month for DigitalOcean, Hetzner, OVHcloud, Vultr, Linode. The figures are in the table below the chart.

View monthly share of search table
MonthDigitalOceanHetznerOVHcloudVultrLinode
Oct 202541.7%27.6%12.4%10.1%8.3%
Nov 202542.3%28%12.6%10.2%6.9%
Dec 202542.3%28%12.6%10.2%6.9%
Jan 202638%30.7%13.8%11.3%6.2%
Feb 202637.6%37.2%13.6%7.5%4.1%
Mar 202638.2%37.8%11.3%9.3%3.4%
Apr 202634.2%41.4%12.4%8.3%3.7%
May 202638.2%37.8%11.3%9.3%3.4%
Jun 202632.6%39.4%11.8%11.8%4.3%
Jul 202636%35.5%13%10.7%4.8%
Aug 202635.1%34.5%15.4%10.4%4.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.DigitalOcean

    35.1%

    Held 1st. 457K estimated branded searches, +0.31% vs prior month. Share -0.9 points.

  2. 2.Hetzner

    34.5%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.OVHcloud

    15.4%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2.4 points.

  4. 4.Vultr

    10.4%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Linode

    4.6%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among VPS hosting providers worldwide?

In August 2026, DigitalOcean was the most searched among VPS hosting providers worldwide, with an estimated 457K branded searches and 35.1% estimated Share of Search within this set. Hetzner is in 2nd place, 0.6 percentage points behind at 34.5% Share of Search.

Global VPS hosting providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
DigitalOcean41.7% → 35.1%42.3%Nov 202532.6%Jun 20261st
Hetzner27.6% → 34.5%41.4%Apr 202627.6%Oct 20252nd
OVHcloud12.4% → 15.4%15.4%Aug 202611.3%Mar 20263rd
Vultr10.1% → 10.4%11.8%Jun 20267.5%Feb 20264th
Linode8.3% → 4.6%8.3%Oct 20253.4%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among VPS hosting providers worldwide decreased from 41.7% to 35.1%.
  • Across the 11 months ending August 2026, Hetzner’s estimated Share of Search among VPS hosting providers worldwide increased from 27.6% to 34.5%.
  • Across the 11 months ending August 2026, OVHcloud’s estimated Share of Search among VPS hosting providers worldwide increased from 12.4% to 15.4%.
  • Across the 11 months ending August 2026, Linode’s estimated Share of Search among VPS hosting providers worldwide decreased from 8.3% to 4.6%.
  • Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among VPS hosting providers worldwide peaked at 42.3% in November 2025 and was lowest at 32.6% in June 2026.
  • Across the 11 months ending August 2026, Hetzner’s estimated Share of Search among VPS hosting providers worldwide peaked at 41.4% in April 2026 and was lowest at 27.6% in October 2025.
  • Across the 11 months ending August 2026, OVHcloud’s estimated Share of Search among VPS hosting providers worldwide peaked at 15.4% in August 2026 and was lowest at 11.3% in March 2026.
  • Across the 11 months ending August 2026, Vultr’s estimated Share of Search among VPS hosting providers worldwide peaked at 11.8% in June 2026 and was lowest at 7.5% in February 2026.
  • Across the 11 months ending August 2026, Linode’s estimated Share of Search among VPS hosting providers worldwide peaked at 8.3% in October 2025 and was lowest at 3.4% in March 2026.
  • Across the 11 months ending August 2026, Vultr held steady: its estimated Share of Search among VPS hosting providers worldwide moved less than 0.5 percentage points.

How did search popularity change for VPS hosting providers worldwide in August 2026?

  1. In August 2026, OVHcloud gained estimated Share of Search among VPS hosting providers worldwide, from 13% to 15.4%.

  2. In August 2026, Hetzner lost estimated Share of Search among VPS hosting providers worldwide, from 35.5% to 34.5%.

  3. In August 2026, DigitalOcean lost estimated Share of Search among VPS hosting providers worldwide, from 36% to 35.1%.

  4. Estimated monthly branded searches for Vultr worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

  5. Estimated monthly branded searches for Linode worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free