How popular isLinode in search?
In August 2026, there were an estimated 60.5K branded searches for Linode worldwide which is down 33.1% over the last 11 months. Linode holds 4.6% estimated Share of Search among VPS hosting providers worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
DigitalOcean35.1%
Hetzner34.5%OVHcloud15.4%
Vultr10.4%Linode4.6%
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Which VPS hosting providers compete with Linode?
Share of Search by month for DigitalOcean, Hetzner, OVHcloud, Vultr, Linode. The figures are in the table below the chart.
View monthly share of search table
| Month | DigitalOcean | Hetzner | OVHcloud | Vultr | Linode |
|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 27.6% | 12.4% | 10.1% | 8.3% |
| Nov 2025 | 42.3% | 28% | 12.6% | 10.2% | 6.9% |
| Dec 2025 | 42.3% | 28% | 12.6% | 10.2% | 6.9% |
| Jan 2026 | 38% | 30.7% | 13.8% | 11.3% | 6.2% |
| Feb 2026 | 37.6% | 37.2% | 13.6% | 7.5% | 4.1% |
| Mar 2026 | 38.2% | 37.8% | 11.3% | 9.3% | 3.4% |
| Apr 2026 | 34.2% | 41.4% | 12.4% | 8.3% | 3.7% |
| May 2026 | 38.2% | 37.8% | 11.3% | 9.3% | 3.4% |
| Jun 2026 | 32.6% | 39.4% | 11.8% | 11.8% | 4.3% |
| Jul 2026 | 36% | 35.5% | 13% | 10.7% | 4.8% |
| Aug 2026 | 35.1% | 34.5% | 15.4% | 10.4% | 4.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.1% | 457K | +0.31% | -0.9 points | |
| 2, held 2nd | 34.5% | 450K | 0% | -1 points | |
| 3, held 3rd | 15.4% | 201K | +21.8% | +2.4 points | |
| 4, held 4th | 10.4% | 135K | 0% | -0.3 points | |
| 5, held 5th | 4.6% | 60.5K | 0% | -0.1 points |
35.1%
Held 1st. 457K estimated branded searches, +0.31% vs prior month. Share -0.9 points.
2.
Hetzner34.5%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -1 points.
3.
15.4%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2.4 points.
4.
Vultr10.4%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
4.6%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Linode and its closest rivals
How has branded search demand for Linode changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Linode worldwide fell from 90.5K to 60.5K.
- Across the 11 months ending August 2026, Linode’s estimated Share of Search among VPS hosting providers worldwide decreased from 8.3% to 4.6%.
- Across the 11 months ending August 2026, Linode’s estimated Share of Search among VPS hosting providers worldwide peaked at 8.3% in October 2025 and was lowest at 3.4% in March 2026.
How did search popularity change for VPS hosting providers worldwide in August 2026?
5 changes
In August 2026, OVHcloud gained estimated Share of Search among VPS hosting providers worldwide, from 13% to 15.4%.
In August 2026, Hetzner lost estimated Share of Search among VPS hosting providers worldwide, from 35.5% to 34.5%.
In August 2026, DigitalOcean lost estimated Share of Search among VPS hosting providers worldwide, from 36% to 35.1%.
Estimated monthly branded searches for Vultr worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.
Estimated monthly branded searches for Linode worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
Where does Linode compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cloud hosting platforms | 5th of 5 | 1.2% | Show ranking |
| VPS hosting providers | 5th of 5 | 4.6% | Shown above |
How is Linode measured?
Brandwave collects information about searches that people make online using Linode’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- linode
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