Linode vs Microsoft Azure:Which is more popular by branded search?
In August 2026, Microsoft Azure had more branded searches than Linode among cloud hosting platforms worldwide. Microsoft Azure was estimated to have 1.2M branded searches compared to Linode’s 60.5K, and held a 25.1% Share of Search versus Linode’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Linode or Microsoft Azure?
Compare the clouds teams run infrastructure on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Azure, Linode. The figures are in the table below the chart.
View monthly share of search table
| Month | Amazon Web Services | Google Cloud | Microsoft Azure | DigitalOcean | Linode |
|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 12.4% | 18.6% | 4.6% | 0.92% |
| Nov 2025 | 41.9% | 21.8% | 26.8% | 8.1% | 1.3% |
| Dec 2025 | 39.4% | 24.9% | 24.9% | 9.3% | 1.5% |
| Jan 2026 | 37.4% | 23.5% | 28.9% | 8.8% | 1.4% |
| Feb 2026 | 39.6% | 25% | 25% | 9.3% | 1% |
| Mar 2026 | 39.5% | 25.2% | 25.2% | 9.3% | 0.83% |
| Apr 2026 | 39.7% | 25% | 25% | 9.3% | 1% |
| May 2026 | 38.7% | 24.6% | 24.6% | 11.2% | 1% |
| Jun 2026 | 39.4% | 25% | 25% | 9.3% | 1.2% |
| Jul 2026 | 41.2% | 21.5% | 26.2% | 9.8% | 1.3% |
| Aug 2026 | 39.2% | 25.1% | 25.1% | 9.4% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Linode and Microsoft Azure comparison changed over the last 12 months?
3 findings
- Microsoft Azure was ahead of Linode in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Linode’s estimated Share of Search among cloud hosting platforms worldwide moved from 0.92% to 1.2%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
- Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud hosting platforms worldwide moved from 18.6% to 25.1%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
How did search popularity change for cloud hosting platforms worldwide in August 2026?
3 changes
In August 2026, Google Cloud overtook Microsoft Azure to rank 2nd among cloud hosting platforms worldwide, at 25.1%.
In August 2026, Microsoft Azure lost estimated Share of Search among cloud hosting platforms worldwide, from 26.2% to 25.1%.
Estimated monthly branded searches for Linode worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Linode’s and Microsoft Azure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Linode
1 branded search term
- linode
Microsoft Azure
1 branded search term
- azure
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.