Brandwave

How popular isAmazon Web Services in search?

In August 2026, there were an estimated 1.9M branded searches for Amazon Web Services worldwide which is down 69.5% over the last 11 months. Amazon Web Services holds 39.2% estimated Share of Search among cloud hosting platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Amazon Web Services39.2%
  2. Google Cloud25.1%
  3. Microsoft Azure25.1%
  4. DigitalOcean9.4%
  5. Linode1.2%
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Which cloud hosting platforms compete with Amazon Web Services?

Amazon Web Services against cloud hosting platforms worldwide, by month

Share of Search by month for Amazon Web Services, Google Cloud, Microsoft Azure, DigitalOcean. The figures are in the table below the chart.

View monthly share of search table
MonthAmazon Web ServicesGoogle CloudMicrosoft AzureDigitalOceanLinode
Oct 202563.5%12.4%18.6%4.6%0.92%
Nov 202541.9%21.8%26.8%8.1%1.3%
Dec 202539.4%24.9%24.9%9.3%1.5%
Jan 202637.4%23.5%28.9%8.8%1.4%
Feb 202639.6%25%25%9.3%1%
Mar 202639.5%25.2%25.2%9.3%0.83%
Apr 202639.7%25%25%9.3%1%
May 202638.7%24.6%24.6%11.2%1%
Jun 202639.4%25%25%9.3%1.2%
Jul 202641.2%21.5%26.2%9.8%1.3%
Aug 202639.2%25.1%25.1%9.4%1.2%
Sep 2026—————

  1. 1.Amazon Web Services

    39.2%

    Held 1st. 1.9M estimated branded searches, -0.39% vs prior month. Share -2 points.

  2. 2.Google Cloud

    25.1%

    Moved from 3rd to 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +3.6 points.

  3. 3.Microsoft Azure

    25.1%

    Moved from 2nd to 3rd. 1.2M estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.DigitalOcean

    9.4%

    Held 4th. 457K estimated branded searches, +0.31% vs prior month. Share -0.4 points.

  5. 5.Linode

    1.2%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Amazon Web Services and its closest rivals

How has branded search demand for Amazon Web Services changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Web Services worldwide fell from 6.2M to 1.9M.
  • Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud hosting platforms worldwide decreased from 63.5% to 39.2%.
  • Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud hosting platforms worldwide peaked at 63.5% in October 2025 and was lowest at 37.4% in January 2026.

How did search popularity change for cloud hosting platforms worldwide in August 2026?

  1. In August 2026, Google Cloud overtook Microsoft Azure to rank 2nd among cloud hosting platforms worldwide, at 25.1%.

  2. In August 2026, Amazon Web Services lost estimated Share of Search among cloud hosting platforms worldwide, from 41.2% to 39.2%.

  3. In August 2026, Microsoft Azure lost estimated Share of Search among cloud hosting platforms worldwide, from 26.2% to 25.1%.

  4. Estimated monthly branded searches for Linode worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

Where does Amazon Web Services compete?

Amazon Web Services is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cloud object storage providers2nd of 528.2%Show ranking
Cloud hosting platforms1st of 539.2%Shown above

How is Amazon Web Services measured?

Brandwave collects information about searches that people make online using Amazon Web Services’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • amazon s3
  • amazon web services
  • amazon web services app
  • amazon web services cloud storage
  • amazon web services software
  • amazonwebservices
  • aws amazon com
  • aws s3

How the Brand Demand Index is measured

Who owns Amazon Web Services?

Amazon Web Services is owned by Amazon. Brandwave also tracks Amazon, Amazon Connect, Amazon DSP, Amazon Music, Amazon SES, Audible, eero, Kindle and Ring, owned by the same company, worldwide.

Do you work for Amazon Web Services? To request corrections or removal please contact us via our support page and we will be happy to assist.

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