Amazon Web Services vs Google Cloud:Which is more popular by branded search?
In August 2026, Amazon Web Services had more branded searches than Google Cloud among cloud hosting platforms worldwide. Amazon Web Services was estimated to have 1.9M branded searches compared to Google Cloud’s 1.2M, and held a 39.2% Share of Search versus Google Cloud’s 25.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon Web Services or Google Cloud?
Compare the clouds teams run infrastructure on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazon Web Services, Google Cloud. The figures are in the table below the chart.
View monthly share of search table
| Month | Amazon Web Services | Google Cloud | Microsoft Azure | DigitalOcean | Linode |
|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 12.4% | 18.6% | 4.6% | 0.92% |
| Nov 2025 | 41.9% | 21.8% | 26.8% | 8.1% | 1.3% |
| Dec 2025 | 39.4% | 24.9% | 24.9% | 9.3% | 1.5% |
| Jan 2026 | 37.4% | 23.5% | 28.9% | 8.8% | 1.4% |
| Feb 2026 | 39.6% | 25% | 25% | 9.3% | 1% |
| Mar 2026 | 39.5% | 25.2% | 25.2% | 9.3% | 0.83% |
| Apr 2026 | 39.7% | 25% | 25% | 9.3% | 1% |
| May 2026 | 38.7% | 24.6% | 24.6% | 11.2% | 1% |
| Jun 2026 | 39.4% | 25% | 25% | 9.3% | 1.2% |
| Jul 2026 | 41.2% | 21.5% | 26.2% | 9.8% | 1.3% |
| Aug 2026 | 39.2% | 25.1% | 25.1% | 9.4% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Amazon Web Services and Google Cloud comparison changed over the last 12 months?
3 findings
- Amazon Web Services was ahead of Google Cloud in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud hosting platforms worldwide moved from 63.5% to 39.2%, and its estimated monthly branded searches moved from 6.2M to 1.9M.
- Across the 11 months ending August 2026, Google Cloud’s estimated Share of Search among cloud hosting platforms worldwide moved from 12.4% to 25.1%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for cloud hosting platforms worldwide in August 2026?
2 changes
In August 2026, Google Cloud overtook Microsoft Azure to rank 2nd among cloud hosting platforms worldwide, at 25.1%.
In August 2026, Amazon Web Services lost estimated Share of Search among cloud hosting platforms worldwide, from 41.2% to 39.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Web Services’ and Google Cloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Web Services
8 branded search terms
- amazon s3
- amazon web services
- amazon web services app
- amazon web services cloud storage
- amazon web services software
- amazonwebservices
- aws amazon com
- aws s3
Google Cloud
1 branded search term
- google cloud
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.