How popular isGoogle Cloud in search?

In August 2026, there were an estimated 1.2M branded searches for Google Cloud worldwide which held steady over the last 11 months. Google Cloud holds 20.1% estimated Share of Search among cloud hosting platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which cloud hosting platforms compete with Google Cloud?

Google Cloud against cloud hosting platforms worldwide, by month

Month	Microsoft Azure	Amazon Web Services	Google Cloud	DigitalOcean	Linode
Oct 2025	31.3%	53.5%	10.4%	3.9%	0.78%
Nov 2025	42.3%	33.1%	17.2%	6.4%	1%
Dec 2025	39.9%	31.5%	19.9%	7.4%	1.2%
Jan 2026	44.9%	29%	18.2%	6.8%	1.1%
Feb 2026	40%	31.7%	20%	7.5%	0.81%
Mar 2026	40.2%	31.5%	20.1%	7.4%	0.66%
Apr 2026	40%	31.8%	20%	7.5%	0.81%
May 2026	39.4%	31.1%	19.7%	9%	0.8%
Jun 2026	40%	31.5%	20%	7.5%	0.99%
Jul 2026	41.6%	32.6%	17%	7.8%	1%
Aug 2026	40.1%	31.3%	20.1%	7.5%	0.99%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Microsoft Azure Microsoft	40.1%	2.4M	0%	-1.5 points
2, held 2nd	Amazon Web Services Amazon	31.3%	1.9M	-0.39%	-1.3 points
3, held 3rd	Google Cloud Google	20.1%	1.2M	+22%	+3 points
4, held 4th	DigitalOcean	7.5%	457K	+0.31%	-0.2 points
5, held 5th	Linode	0.99%	60.5K	0%	0 points

1.Microsoft Azure
40.1%
Held 1st. 2.4M estimated branded searches, 0% vs prior month. Share -1.5 points.
2.Amazon Web Services
31.3%
Held 2nd. 1.9M estimated branded searches, -0.39% vs prior month. Share -1.3 points.
3.Google Cloud
20.1%
Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +3 points.
4.DigitalOcean
7.5%
Held 4th. 457K estimated branded searches, +0.31% vs prior month. Share -0.2 points.
5.Linode
0.99%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Google Cloud and its closest rivals

Every comparison with Google Cloud

13 comparisons

How has branded search demand for Google Cloud changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Cloud worldwide held steady at 1.2M.
Across the 11 months ending August 2026, Google Cloud’s estimated Share of Search among cloud hosting platforms worldwide increased from 10.4% to 20.1%.
Across the 11 months ending August 2026, Google Cloud’s estimated Share of Search among cloud hosting platforms worldwide peaked at 20.1% in March 2026 and was lowest at 10.4% in October 2025.

How did search popularity change for cloud hosting platforms worldwide in August 2026?

4 changes

In August 2026, Google Cloud gained estimated Share of Search among cloud hosting platforms worldwide, from 17% to 20.1%.
In August 2026, Microsoft Azure lost estimated Share of Search among cloud hosting platforms worldwide, from 41.6% to 40.1%.
In August 2026, Amazon Web Services lost estimated Share of Search among cloud hosting platforms worldwide, from 32.6% to 31.3%.
Estimated monthly branded searches for Linode worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

Where does Google Cloud compete?

Google Cloud is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Cloud certifications	3rd of 6	3.9%	Show ranking
Cloud hosting platforms	3rd of 5	20.1%	Shown above
AutoML platforms	1st of 5	63.8%	Show ranking

How is Google Cloud measured?

Brandwave collects information about searches that people make online using Google Cloud’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term