Brandwave

How popular isGoogle Cloud in search?

In September 2026, there were an estimated 2.6M branded searches for Google Cloud worldwide which is up 16.4% over the last 12 months. Google Cloud holds 41.6% estimated Share of Search among cloud computing platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google Cloud41.6%
  2. Amazon Web Services35.3%
  3. Microsoft Azure19.2%
  4. Oracle Cloud3.9%
  5. DigitalOcean<0.01%
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Which cloud computing platforms compete with Google Cloud?

Google Cloud against cloud computing platforms worldwide, by month

Share of Search by month for Google Cloud, Amazon Web Services, Microsoft Azure, Oracle Cloud. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle CloudAmazon Web ServicesMicrosoft AzureOracle CloudDigitalOcean
Oct 202521.8%58.9%17.6%1.6%<0.01%
Nov 202536.7%36.3%24.3%2.7%<0.01%
Dec 202541.4%33.4%22.2%3%<0.01%
Jan 202639.1%31.6%25.9%3.5%<0.01%
Feb 202642.9%32.1%21.4%3.5%<0.01%
Mar 202642.2%32.1%21.5%4.3%<0.01%
Apr 202645.3%30.4%20.2%4.1%<0.01%
May 202643.2%31.5%21%4.2%0%
Jun 202644.9%31%20.7%3.4%0%
Jul 202642.5%32.4%21.6%3.6%<0.01%
Aug 202644.6%30.8%20.5%4.1%0%
Sep 202641.6%35.3%19.2%3.9%<0.01%

  1. 1.Google Cloud

    41.6%

    Held 1st. 2.6M estimated branded searches, -0.32% vs prior month. Share -3 points.

  2. 2.Amazon Web Services

    35.3%

    Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +4.5 points.

  3. 3.Microsoft Azure

    19.2%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Oracle Cloud

    3.9%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.DigitalOcean

    <0.01%

    Held 5th. 10 estimated branded searches, — vs prior month. Share 0 points.

Compare search popularity between Google Cloud and its closest rivals

Every comparison with Google Cloud

How has branded search demand for Google Cloud changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Cloud worldwide rose from 2.3M to 2.6M.
  • Across the 12 months ending September 2026, Google Cloud’s estimated Share of Search among cloud computing platforms worldwide increased from 21.8% to 41.6%.
  • Across the 12 months ending September 2026, Google Cloud’s estimated Share of Search among cloud computing platforms worldwide peaked at 45.3% in April 2026 and was lowest at 21.8% in October 2025.
  • Across the 12 months ending September 2026, Google Cloud rose from 2nd to 1st among cloud computing platforms worldwide.

How did search popularity change for cloud computing platforms worldwide in September 2026?

  1. In September 2026, Amazon Web Services gained estimated Share of Search among cloud computing platforms worldwide, from 30.8% to 35.3%.

  2. In September 2026, Google Cloud lost estimated Share of Search among cloud computing platforms worldwide, from 44.6% to 41.6%.

  3. In September 2026, Microsoft Azure lost estimated Share of Search among cloud computing platforms worldwide, from 20.5% to 19.2%.

  4. Estimated monthly branded searches for Oracle Cloud worldwide rose 49.1% over 12 measured months, from 165K to 246K in September 2026.

Where does Google Cloud compete?

Google Cloud is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cloud certifications2nd of 69%Show ranking
Cloud computing platforms1st of 541.6%Shown above
Cloud hosting platforms1st of 542.7%Show ranking
AutoML platforms1st of 579.2%Show ranking

How is Google Cloud measured?

Brandwave collects information about searches that people make online using Google Cloud’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • google cloud
  • google cloud console
  • google cloud messaging
  • google cloud platform

How the Brand Demand Index is measured

Do you work for Google Cloud? To request corrections or removal please contact us via our support page and we will be happy to assist.

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