Brandwave

Cloud computing platforms:Which are searched most?

In September 2026, Google Cloud was the most searched among cloud computing platforms worldwide, with an estimated 2.6M branded searches and 38.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google Cloud38.3%
  2. Amazon Web Services32.5%
  3. Microsoft Azure17.7%
  4. DigitalOcean8%
  5. Oracle Cloud3.6%

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Share of SearchLeaderboard

Compare the cloud computing platforms people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cloud computing platforms worldwide, by month

Share of Search by month for Google Cloud, Amazon Web Services, Microsoft Azure, DigitalOcean, Oracle Cloud. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle CloudAmazon Web ServicesMicrosoft AzureDigitalOceanOracle Cloud
Oct 202520.9%56.5%16.9%4.2%1.5%
Nov 202534.2%33.8%22.6%6.8%2.5%
Dec 202538.2%30.8%20.5%7.6%2.8%
Jan 202636.3%29.3%24%7.3%3.2%
Feb 202639.8%29.8%19.8%7.4%3.3%
Mar 202639.1%29.7%19.9%7.3%4%
Apr 202642.2%28.2%18.8%7%3.8%
May 202639.5%28.8%19.2%8.7%3.9%
Jun 202641.7%28.8%19.2%7.1%3.2%
Jul 202639.4%30%20%7.4%3.3%
Aug 202641.4%28.6%19.1%7.1%3.8%
Sep 202638.3%32.5%17.7%8%3.6%

This month’s ranking, September 2026

  1. 1.Google Cloud

    38.3%

    Held 1st. 2.6M estimated branded searches, -0.32% vs prior month. Share -3.1 points.

  2. 2.Amazon Web Services

    32.5%

    Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +3.9 points.

  3. 3.Microsoft Azure

    17.7%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.DigitalOcean

    8%

    Held 4th. 552K estimated branded searches, +21.9% vs prior month. Share +0.9 points.

  5. 5.Oracle Cloud

    3.6%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among cloud computing platforms worldwide?

In September 2026, Google Cloud was the most searched among cloud computing platforms worldwide, with an estimated 2.6M branded searches and 38.3% estimated Share of Search within this set. Amazon Web Services is in 2nd place, 5.8 percentage points behind at 32.5% Share of Search.

Global cloud computing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Cloud20.9% → 38.3%42.2%Apr 202620.9%Oct 20252nd → 1st
Amazon Web Services56.5% → 32.5%56.5%Oct 202528.2%Apr 20261st → 2nd
Microsoft Azure16.9% → 17.7%24%Jan 202616.9%Oct 20253rd
DigitalOcean4.2% → 8%8.7%May 20264.2%Oct 20254th
Oracle Cloud1.5% → 3.6%4%Mar 20261.5%Oct 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, Google Cloud’s estimated Share of Search among cloud computing platforms worldwide increased from 20.9% to 38.3%.
  • Across the 12 months ending September 2026, Amazon Web Services’ estimated Share of Search among cloud computing platforms worldwide decreased from 56.5% to 32.5%.
  • Across the 12 months ending September 2026, Microsoft Azure’s estimated Share of Search among cloud computing platforms worldwide increased from 16.9% to 17.7%.
  • Across the 12 months ending September 2026, DigitalOcean’s estimated Share of Search among cloud computing platforms worldwide increased from 4.2% to 8%.
  • Across the 12 months ending September 2026, Oracle Cloud’s estimated Share of Search among cloud computing platforms worldwide increased from 1.5% to 3.6%.
  • Across the 12 months ending September 2026, Google Cloud’s estimated Share of Search among cloud computing platforms worldwide peaked at 42.2% in April 2026 and was lowest at 20.9% in October 2025.
  • Across the 12 months ending September 2026, Amazon Web Services’ estimated Share of Search among cloud computing platforms worldwide peaked at 56.5% in October 2025 and was lowest at 28.2% in April 2026.
  • Across the 12 months ending September 2026, Microsoft Azure’s estimated Share of Search among cloud computing platforms worldwide peaked at 24% in January 2026 and was lowest at 16.9% in October 2025.
  • Across the 12 months ending September 2026, DigitalOcean’s estimated Share of Search among cloud computing platforms worldwide peaked at 8.7% in May 2026 and was lowest at 4.2% in October 2025.
  • Across the 12 months ending September 2026, Oracle Cloud’s estimated Share of Search among cloud computing platforms worldwide peaked at 4% in March 2026 and was lowest at 1.5% in October 2025.
  • Across the 12 months ending September 2026, Google Cloud rose from 2nd to 1st among cloud computing platforms worldwide.
  • Across the 12 months ending September 2026, Amazon Web Services fell from 1st to 2nd among cloud computing platforms worldwide.

How did search popularity change for cloud computing platforms worldwide in September 2026?

  1. In September 2026, Amazon Web Services gained estimated Share of Search among cloud computing platforms worldwide, from 28.6% to 32.5%.

  2. In September 2026, DigitalOcean gained estimated Share of Search among cloud computing platforms worldwide, from 7.1% to 8%.

  3. In September 2026, Google Cloud lost estimated Share of Search among cloud computing platforms worldwide, from 41.4% to 38.3%.

  4. In September 2026, Microsoft Azure lost estimated Share of Search among cloud computing platforms worldwide, from 19.1% to 17.7%.

  5. Estimated monthly branded searches for Oracle Cloud worldwide rose 49.1% over 12 measured months, from 165K to 246K in September 2026.

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