How popular isAmazon Web Services in search?
In September 2026, there were an estimated 2.2M branded searches for Amazon Web Services worldwide which is down 63.4% over the last 12 months. Amazon Web Services holds 35.3% estimated Share of Search among cloud computing platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Google Cloud41.6%
Amazon Web Services35.3%Microsoft Azure19.2%
Oracle Cloud3.9%
DigitalOcean<0.01%
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Which cloud computing platforms compete with Amazon Web Services?
Share of Search by month for Google Cloud, Amazon Web Services, Microsoft Azure, Oracle Cloud. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Cloud | Amazon Web Services | Microsoft Azure | Oracle Cloud | DigitalOcean |
|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 58.9% | 17.6% | 1.6% | <0.01% |
| Nov 2025 | 36.7% | 36.3% | 24.3% | 2.7% | <0.01% |
| Dec 2025 | 41.4% | 33.4% | 22.2% | 3% | <0.01% |
| Jan 2026 | 39.1% | 31.6% | 25.9% | 3.5% | <0.01% |
| Feb 2026 | 42.9% | 32.1% | 21.4% | 3.5% | <0.01% |
| Mar 2026 | 42.2% | 32.1% | 21.5% | 4.3% | <0.01% |
| Apr 2026 | 45.3% | 30.4% | 20.2% | 4.1% | <0.01% |
| May 2026 | 43.2% | 31.5% | 21% | 4.2% | 0% |
| Jun 2026 | 44.9% | 31% | 20.7% | 3.4% | 0% |
| Jul 2026 | 42.5% | 32.4% | 21.6% | 3.6% | <0.01% |
| Aug 2026 | 44.6% | 30.8% | 20.5% | 4.1% | 0% |
| Sep 2026 | 41.6% | 35.3% | 19.2% | 3.9% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.6% | 2.6M | -0.32% | -3 points | |
| 2, held 2nd | 35.3% | 2.2M | +22.4% | +4.5 points | |
| 3, held 3rd | 19.2% | 1.2M | 0% | -1.3 points | |
| 4, held 4th | 3.9% | 246K | 0% | -0.3 points | |
| 5, held 5th | <0.01% | 10 | — | 0 points |
41.6%
Held 1st. 2.6M estimated branded searches, -0.32% vs prior month. Share -3 points.
35.3%
Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +4.5 points.
19.2%
Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share -1.3 points.
3.9%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share -0.3 points.
<0.01%
Held 5th. 10 estimated branded searches, — vs prior month. Share 0 points.
Compare search popularity between Amazon Web Services and its closest rivals
Every comparison with Amazon Web Services
8 comparisons
How has branded search demand for Amazon Web Services changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Web Services worldwide fell from 6.1M to 2.2M.
- Across the 12 months ending September 2026, Amazon Web Services’ estimated Share of Search among cloud computing platforms worldwide decreased from 58.9% to 35.3%.
- Across the 12 months ending September 2026, Amazon Web Services’ estimated Share of Search among cloud computing platforms worldwide peaked at 58.9% in October 2025 and was lowest at 30.4% in April 2026.
- Across the 12 months ending September 2026, Amazon Web Services fell from 1st to 2nd among cloud computing platforms worldwide.
How did search popularity change for cloud computing platforms worldwide in September 2026?
4 changes
In September 2026, Amazon Web Services gained estimated Share of Search among cloud computing platforms worldwide, from 30.8% to 35.3%.
In September 2026, Google Cloud lost estimated Share of Search among cloud computing platforms worldwide, from 44.6% to 41.6%.
In September 2026, Microsoft Azure lost estimated Share of Search among cloud computing platforms worldwide, from 20.5% to 19.2%.
Estimated monthly branded searches for Oracle Cloud worldwide rose 49.1% over 12 measured months, from 165K to 246K in September 2026.
Where does Amazon Web Services compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cloud object storage providers | 2nd of 5 | 31.9% | Show ranking |
| Cloud computing platforms | 2nd of 5 | 35.3% | Shown above |
| Cloud hosting platforms | 2nd of 5 | 36.2% | Show ranking |
How is Amazon Web Services measured?
Brandwave collects information about searches that people make online using Amazon Web Services’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- amazon web services
- amazon web services app
- amazon web services software
- amazonwebservices
Who owns Amazon Web Services?
Amazon Connect, 
Amazon Music, Amazon SES, 
Audible, 
eero, 
Ring, owned by the same company, worldwide.
Do you work for Amazon Web Services? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Amazon Web Services your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.